Following months of rumors, Apple unveiled their music streaming service Apple Music at their Worldwide Developer’s Conference on Monday.

Largely considered a competitor to Spotify, Pandora, and the recently-announced Tidal, Apple Music is tightly integrated with iOS and allows you to stream music rather than purchasing it. The new service comes as traditional music sales continue to fall (even on iTunes) while streaming is on the rise.

Apple Music will be added to the existing Music app on iOS, but the integration with your phone or tablet doesn’t stop there. You can use Siri to call up music, artists, albums, etc., and make specific requests like “play the top songs from 1982.” In another example demo’d this morning, Siri is able to pull up memorable songs from movies (i.e. Apple Music plays “Glory” when asked “Play the song from Selma“).

Breaking from Spotify and other competitors, Apple Music includes the world’s first ever worldwide, live, 24 hour radio station called Beats 1. It’ll be hosted out of London, New York, and Los Angeles.

A third feature called Connect lets you “connect” with artists — the performers can share things like studio sessions, photos, videos, new songs, and lots of other bonus material.

Here’s a glimpse into the interface:

The service launches June 30 and includes a three-month trial to let you have plenty of time to try it out. One user can subscribe for $9.99 per month, and a family plan is available for up to six people at $14.99 a month (each person in the account gets their own playlists, etc). There is no free tier.

In addition, a new version of iTunes will be available for Mac… and Windows… and Android. It’ll be the first time iTunes is available on Android, and a clear indication of Apple’s interest in making sure this becomes as big of a hit as possible.