Sony has executed Amazing Spider-Man 2’s promotion quite well, but their cross-promotion with Evian where Spider-Man dances with a baby dressed as Spider-Man is downright genius.
The Amazing Spider-Man 2 is fast approaching its May 2 release date, and today the water company Evian has released a video for some cross promotion with Sony’s Spider-Man sequel. Watch below as Spider-Man dances opposite his baby twin:
Normally cross-promotion for a franchise film is gag-worthy, but Evian has nailed that middle ground which gives the brand enough exposure, while making sure fans of the movie are pleased. The baby Spider-Man is hilarious and what’s interesting is some behind-the-scenes images have actually shown Andrew Garfield speaking with a young boy dressed up as Spidey.
The final Amazing Spider-Man 2 trailer was undoubtedly the most exciting trailer we’ve seen in quite a while. Sony has done an excellent job promoting this film and it is sure to be smash at the box office with Emma Stone and Andrew Garfield returning as the film’s stars.
Director Marc Webb recently confirmed that he has signed on to direct the third Spider-Man film. He also confirmed he won’t be directing the fourth, but he hopes to be “a consultant” on the Venom and Sinister Six spinoffs that Sony has planned through 2018.
The Amazing Spider-Man 2 release date is set for May 2, 2014. Stars Andrew Garfield and Emma Stone will be returning as Peter Parker and Gwen Stacy, while Jamie Foxx (Electro) will be the film’s main villain, along with Sally Fields, Dane DeHaan, Paul Giamatti, and Colm Feore.