12:15 pm EST, February 18, 2016

TGI Fridays’ Twitter account can’t stop talking about their mention in ‘Deadpool’

Last weekend’s Deadpool opening included a great surprise for the popular restaurant chain TGI Fridays: Deadpool loves them.

Specifically, he loves TGI Fridays’ Jacksonville, Florida locations, of which there are three, according to a quick search on Google Maps.

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TGI Fridays and Jacksonville receive a couple of mentions in Deadpool, including one where the hero recognizes someone named “Bob” who he used to see at TGI Fridays as a child.

Unsurprisingly, TGI Fridays has been tweeting up a storm about their appearances in Deadpool. Since Friday, 1/3rd of their tweets to their 168,000 followers have been about Deadpool:

Unfortunately, as you can tell from those Like and Retweet numbers, the tweets have failed to go viral like the social media maestro behind TGI Fridays’s Twitter account probably hoped they would. Heck, even Red Lobster’s lame tweet responding to their mention in Beyoncé’s “Formation (Dirty)” went viral. If this can, why can’t any of TGI Friday’s five tweets get some “lift?”:

Despite the less-than-popular tweets, the appearance in Deadpool is a big success for the restaurant. DigiDay reports the free advertising was worth $785,000 and counting, “according to Joyce Julius and Associates, an independent company that evaluates corporate sponsorship and brand mentions.”

That amount is partly derived from the film’s box office pull. Deadpool made a whopping $150 million over the four-day weekend and exceeded all estimate expectations.

Now that’s something to celebrate. Ideally over one of TGI Fridays’ signature Jack Daniels samplers.

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