Earlier this week at CinemaCon, footage from The Hobbit was screened for the first time.
Those who were present – and viewing it at the 48 frames per second speed director Peter Jackson shot it at – weren’t impressed.
Now Jackson is addressing the concerns via an interview with Entertainment Weekly:
Peter Jackson says the negative reaction this week over new technology he’s using to shoot The Hobbit won’t hold him back, and he hopes moviegoers will give it a try and judge for themselves.
“Nobody is going to stop,” he said. “This technology is going to keep evolving.”
He hopes critics of the format will change their minds when they see the finished film.
“At first it’s unusual because you’ve never seen a movie like this before. It’s literally a new experience, but you know, that doesn’t last the entire experience of the film; not by any stretch, after 10 minutes or so,” Jackson tells EW. “That’s a different experience than if you see a fast-cutting montage at a technical presentation.”
So what does he say to people who just decide they don’t like the glossy new look of the format he’s using?
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“I can’t say anything,” Jackson acknowledges. “Just like I can’t say anything to someone who doesn’t like fish. You can’t explain why fish tastes great and why they should enjoy it.”
Do you think it’s a matter of simply getting used to the new viewing experience, or has Jackson made a huge mistake? We could imagine getting used to the new format after viewing it for the length of an entire movie.