Get ready for ten new Justin Bieber songs beginning this Monday with “Heartbreaker.”

The young pop superstar announced on Wednesday evening that he will kick off a “Music Mondays” campaign beginning this Monday, October 7 with a new Justin Bieber song titled “Heartbreaker.”

Bieber also revealed the album art for his new song “Heartbreaker” which features a simple white cover and a torn up purple heart about to – you guessed it – break:

Justin Bieber's new song 'Heartbreaker'

The promotional tragedy will be a fun one for fans of Bieber – Beliebers – to follow between now and December ahead of his new album. It remains to be seen how many songs will end up on Bieber’s next and as of yet untitled album, but it will obviously include a minimum of ten.

Bieber’s producer Scooter Braun hinted at this new strategy when he spoke to MTV in July, saying that it will help him stay out of negative media coverage which has plagued him in recent months. “We’re gonna [release new music] in a way that’s very, very unique, so when you see ‘Heartbreaker,’ know it’s coming directly from him and don’t think the normal, ‘Oh this is my single and this is going to be on the album,’ realize there’s gonna be a very unique way of how this music is going to be released unlike we’ve seen before from him.”

You can hear a snippet of the song sung a capella in a video Bieber released on Instagram in July:

Hypable will bring you each new Justin Bieber song as it’s released. Prepare yourself.

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