9:30 am EDT, July 14, 2013

Booksellers suffer supply contraints of ‘The Cuckoo’s Calling’ following J.K. Rowling’s surprise announcement

On Saturday, J.K. Rowling revealed that she had secretly published a new book titled The Cuckoo’s Calling in April, and now all available copies are selling quickly.

On Amazon, availability has slipped from “immediate” to a whopping “10 to 14 days” – and that’s for the book to merely be shipped.

Hypable and its readers have reported various availability in brick and mortar book stores in the United States. At least three Barnes & Nobles stores had a difficult time finding the book, and in at least two of the stores, their four available copies could not be found.

Book stores contacted in the Los Angeles area on Saturday afternoon did not have the book and didn’t plan to. At least five libraries in L.A. had copies but they were currently checked out.

The best way to obtain a copy of The Cuckoo’s Calling is by purchasing an eBook version on Amazon for $11.04.

Booksellers have the book priced around $25 because of the fact that, in the eyes of everyone up until yesterday, the book is just another crime novel only available in hardback. As usual, Amazon has the hardback copy discounted to $20.

It skyrocketed to number one on Amazon’s bestseller list Saturday evening:

J.K. Rowling's 'The Cuckoo's Calling' number one on Amazon

Now that Rowling has confessed to publishing the book, Little Brown will have to scramble to fill Amazon, Barnes & Noble, and other outlets with as many copies as possible to meet demand. We expect sellers will discount the book to make the purchase more appealing to those on the fence.

One question we have is: Will book stores promote the fact that Rowling has published a new book?

Hypable will have more about The Cuckoo’s Calling in the coming days.

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