Gwyneth Paltrow’s lifestyle website, Goop, is branching out with a new docuseries that is officially headed to Netflix.
Gwyneth Paltrow’s lifestyle website, Goop, is making the jump to streaming. Paltrow’s site is known for its lavish lifestyle tips and tricks, and the site occasionally comes under fire for its head-scratching wellness tips. Still, Goop is a powerhouse in the lifestyle space, and Netflix has officially partnered with the site to bring viewers a new Goop docuseries.
According to Variety, the series is set to hit Netflix in the fall. Episodes will be 30 minutes long and will feature doctors, researchers, and other experts as they discuss issues of physical and spiritual wellness. Each episode will be hosted by the site’s editors, chief content officer Elise Loehnen and Gwyneth Paltrow herself.
Loehnen will be working with the Goop content team to flesh out each episode with the same style and aesthetic readers are used to seeing on the lifestyle website. According to a statement Loehnen gave to Variety, the show is going to flesh out those concerns Goop readers have about leading an optimal life physically, spiritually, and sexually.
The website’s new Netflix show isn’t the only new content coming to us from Paltrow’s lifestyle juggernaut. Goop will also be launching a new podcast with Delta airlines as well as producing several in-house podcasts focusing on beauty hosted by beauty expert Jean Godfrey-June, a food podcast with an award-winning chef as the host, and a book club. To help support this content ramp up, the site will be pausing the production of its print magazine until after the Netflix show airs.
It’s an interesting move to see a lifestyle website seep into so many new areas of content. We will have to wait and see how viewers respond to Goop’s Netflix series this fall.