The Nielsen ratings for Monday have been released and the news for Eye Candy is quite humbling.
The MTV crime drama debuted this week with a stunningly low 0.2 rating in the 18-49 demographic. This percentage translates to something close to 589,000 viewers.
This is a number that the network must be less than pleased with, seeing as their other scripted drama Teen Wolf — which holds the same time slot during the summer — has never pulled a number below 0.5 in the same demo.
The silver lining to this news seems to lie somewhere on the Internet, however.
Nielsen has also released its daily top five for social media on Monday as well, a place where Eye Candy performed much stronger, seeing as it was the fourth most tweeted show of the day.
This is a rating that MTV holds in high regard over at the network, as they rely heavily on social media to promote and create buzz for their younger audience.
Additionally, their ratings for the 12-34 demo was closer to a 0.7 percentage. It’s an encouraging uptick since this is their true target audience.
Regardless of Eye Candy’s slight improvement in this category, it’s obvious that they still have quite a bit of growing to do if they want to be around this time next year. In fact, MTV may have already launched their promotional counterattack against cancellation.
Announced today, iTunes has released the first episode of Eye Candy for free to download. It’s a smart move if they wish to reach out and pull more potential viewers in.
As MTV continues to wade out into the new waters of scripted drama, it looks as though they may have a bumpy road ahead of them.
However, this isn’t a death sentence for the show; it simply may take some time for the program to find its footing. But until then, the network may have to get creative in how it chooses to promote the show from here on out.