BTS is making their first 2021 comeback with “Butter”! Get all the details on the “Butter” release dates, teaser photos, videos, and more here! (Updated with “Butter” CD details)
Editors’ note: This article will continue to be updated throughout BTS “Butter” 2021 comeback!
BTS ‘Butter’ Promotion Schedule:
Below is the full list of the promotion schedule for “Butter”!
๐ง 5/1 11 a.m. EST (5/2 12 a.m. KST) – Concept Clip (Teaser Poster)
๐ง 5/3 11 a.m. EST (5/4 12 a.m. KST) – Concept Clip
๐ง 5/4 11 a.m. EST (5/5 12 a.m. KST) – Concept Clip
๐ง 5/5 11 a.m. EST (5/6 12 a.m. KST) – Concept Clip
๐ง 5/9 11 a.m. EST (5/10 12 a.m. KST) – Teaser Photo 1
๐ง 5/11 11 a.m. EST (5/12 12 a.m. KST) – Teaser Photo 1
๐ง 5/12 11 a.m. EST (5/13 12 a.m. KST) – Teaser Photo 1
๐ง 5/13 11 a.m. EST (5/14 12 a.m. KST) – Teaser Photo 1
๐ง 5/16 11 a.m. EST (5/17 12 a.m. KST) – Teaser Photo 2
๐ง 5/18 11 a.m. EST (5/19 12 a.m. KST) – “Butter” Official MV Teaser
๐ง 5/21 12 a.m. EST (5/21 1 p.m. KST) – “Butter” Official MV / “Butter” Single Release Date
๐ง 5/23 8 p.m EST – “Butter” debut performance at 2021 Billboard Music Awards
๐ง 7/9 – “Butter” BTS CD Release Date
#BTS #๋ฐฉํ์๋ ๋จ 'Butter' Promotion Schedule
๐ https://t.co/45IC1Bzxbc#BTS_Butter pic.twitter.com/TD3HqOrZGu— BIGHIT MUSIC (@BIGHIT_MUSIC) April 28, 2021
We canโt hold it in any longer! Our debut performance of โ#BTS_Butterโ will be at this yearโs @BBMAs!
Watch on Sunday, May 23rd at 8pm ET/5pm PT on @nbc#BTS #๋ฐฉํ์๋ ๋จ #BBMAs pic.twitter.com/w53nrpPdOf— BTS_official (@bts_bighit) May 11, 2021
BTS ‘Butter’ release date:
“Butter” by BTS will be released on May 21 at 1:00 PM KST/12:00 AM EST. The announcement came after the group posted a live video that timed down for one hour, slowly revealing seven different emojis (that probably represented each BTS member) as it melted down. The title “Butter” was revealed at the end of the counter, and the official announcements came thereafter.
The “Butter” BTS CD will be released on July 9. 2021! There will be two versions available for purchase: Cream and Peaches. The CD comes with: Photobook, Photocard, Instant Photocard, Photo stand, Folded Message Card, Graphic Sticker, Lyrics cards, and Poster.
Along with “Butter” the CD will also include a new track titled “Permission to Dance” which marks another collab with singer/songwriter Ed Sheeran who co-wrote the song. Instrumental versions of both “Butter” and “Permission to Dance” will also be included on BTS’ new CD.
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Tracklist#PermissiontoDance pic.twitter.com/16fWbwAi7T
— BIGHIT MUSIC (@BIGHIT_MUSIC) July 1, 2021
About BTS ‘Butter’ 2021 comeback:
Following rumors about the group making a comeback in May, Big Hit Music officially announced that BTS would make their 2021 comeback with the digital single “Butter.” It is presumed, though not officially confirmed, that a full album will follow later this summer — much like what fans saw with “Dynamite” and the album BE.
Read the full press release from Big Hit Music below:
SEOUL – April 27, 2021 – 21st century Pop Icons BTS will release their new single โButterโ at 0 AM EDT on May 21.
โButterโ is a dance pop track brimming with the smooth yet charismatic charm of BTS. This song is the second English single following โDynamiteโ released in August last year.
Most recently, BTS has become the first Korean pop act to be nominated at the GRAMMY Awards for Best Pop Duo/Group Performance. They have also earned a nod for this yearโs BRIT Awards for International Group.
Related: BTS song, album list: A complete guide to every single tune
You can rewatch the BTS “Butter” comeback announcement countdown below:
#BTS #๋ฐฉํ์๋ ๋จ Butter#BTS_Butter pic.twitter.com/5LOT2BB7mK
— BIGHIT MUSIC (@BIGHIT_MUSIC) April 26, 2021
BTS ‘Butter’ CD Concept Photos:
To go along with the release of the “Butter” BTS CD, the group is also releasing new concept photos to tease their ARMY!
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Photo version 1 pic.twitter.com/GOJ60GzeNm
— BIGHIT MUSIC (@BIGHIT_MUSIC) June 27, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Photo version 1 pic.twitter.com/M4wi6ZJ1ck
— BIGHIT MUSIC (@BIGHIT_MUSIC) June 27, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Photo version 2 pic.twitter.com/8QWhFxkrSh
— BIGHIT MUSIC (@BIGHIT_MUSIC) June 28, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Photo version 3 pic.twitter.com/t8Ayfb1xMn
— BIGHIT MUSIC (@BIGHIT_MUSIC) June 29, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Photo version 3 pic.twitter.com/e09QzinL5v
— BIGHIT MUSIC (@BIGHIT_MUSIC) June 29, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Photo version 4 pic.twitter.com/uWa69Y9jGC
— BIGHIT MUSIC (@BIGHIT_MUSIC) June 30, 2021
BTS ‘Butter’ Teaser Photos:
The first BTS “Butter” teaser photo was released on May 1st — the poster revealed seven objects scattered in different pictures.
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – Teaser Poster pic.twitter.com/JbRsTnd16B
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 1, 2021
On May 3rd, more BTS “Butter” teaser photos were released — this time of the group’s maknae Jungkook and leader RM. It appears as though Jungkook represents the photo of the toast/butter and RM represents the photo of the confetti popper from the original teaser poster released on May 1st.
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – ์ ๊ตญ (Jung Kook) pic.twitter.com/xRwp5Arev4
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 3, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – RM pic.twitter.com/JOWxJRvAcO
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 3, 2021
On May 4th, more BTS “Butter” teaser photos were released of members Jin and Suga. The teasers show Jin with the smiley-face balloons and Suga with the camera.
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – ์ง (Jin) pic.twitter.com/gNMCqtcSC6
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 4, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – ์๊ฐ (SUGA) pic.twitter.com/AdteQ1zCFv
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 4, 2021
On May 5th, the final batch of teaser photos/concept clips were released — J-Hope, Jimin, and V’s!
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – ์ ์ดํ (j-hope) pic.twitter.com/eexUmvzaZb
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 5, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – ์ง๋ฏผ (Jimin) pic.twitter.com/Q0oGlsarfW
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 5, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Concept Clip – ๋ท (V) pic.twitter.com/UDWyGcBOZN
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 5, 2021
The first group teaser photo was posted on May 9th!
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Group Teaser Photo 1 pic.twitter.com/mVsAGpgDdg
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 9, 2021
Jungkook and RM had additional tester photos released on May 11th!
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 1 – ์ ๊ตญ (Jung Kook) pic.twitter.com/7B0ACRi2rU
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 11, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 1 – RM pic.twitter.com/OWMijacwC9
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 11, 2021
Jin and Suga were among the second batch of additional teaser photos released on May 12th!
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 1 – ์ง (Jin) pic.twitter.com/3hhr46CsGJ
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 12, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 1 – ์๊ฐ (SUGA) pic.twitter.com/Z1RYtwPlJT
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 12, 2021
The last batch of teaser photos 1 were released on May 13th — showing J-Hope, Jimin, and V!
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 1 – ์ ์ดํ (j-hope) pic.twitter.com/Fy2mMDtlz5
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 13, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 1 – ์ง๋ฏผ (Jimin) pic.twitter.com/jKesXfCnCs
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 13, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 1 – ๋ท (V) pic.twitter.com/STfLq26bUs
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 13, 2021
Teaser Photo 2 brought on new pictures of all the members, including a group photo!
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Group Teaser Photo 2 pic.twitter.com/RmQqT7iErD
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 16, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 2 pic.twitter.com/wAVE6CwDxk
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 16, 2021
#BTS #๋ฐฉํ์๋ ๋จ #BTS_Butter Teaser Photo 2 pic.twitter.com/kI97EQoPoB
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 16, 2021
BTS ‘Butter’ Official music video:
The official music video for “Butter” is finally here, along with more details on the summer hit!
SEOUL – May 21, 2021 – 21st century Pop Icons BTSโ released their new single โButterโ today. The official music video accompanying the song is also available no
โButterโ is a dance pop track that easily becomes listenersโ favorite earworm, with its distinctive baseline and crisp synth sounds. Sometimes smooth and at times charismatic, the duality of BTS they claim to โowe [it all] to [my] motherโ will melt listeners’ hearts. The fun and witty lyrics brimming with positive and bright energy will instantly uplift moods.
A range of musicians including Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz and Sebastian Garcia have lended their hands in writing the song. Leader RM also partook in the making of the track to add in the signature BTS style.
The electric performance amplifies the songโs energy. The choreography is a combination of group and unit dances executed in razor sharp precision, yet without losing its cool demeanour. Stroking their hair, then blowing a kiss and walking on their tiptoes, the performance drizzles with BTSโ charms and versatility.
This is only the beginning. The band will perform โButterโ for the first time at the upcoming Billboard Music Awards on May 23. They are nominated for four categories at this yearโs award – Top Duo/Group, Top Song Sales Artist, Top Social Artist and Top Selling Song. BTS is also kicking off Good Morning Americaโs Summer Concert Series on May 28. Recently, they are also on the cover of Rolling Stone, dubbed the โbiggest band in the world.โ
Watch the teaser and official music video below:
BTS ‘Butter’ comeback performance:
For their first official comeback performance, BTS performed “Butter” (virtually) at the 2021 Billboard Music Awards. BTS also took home awards for Top Duo/Group, Top Song Sales Artist, Top Social Artist, and Top Selling Song.
Watch the full performance below:
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