Welcome to Sanditon‘s transmedia producer Alexandra Edwards responds to fan criticism of the show, navigating fan expectations from The Lizzie Bennet Diaries, and more.

There has been some discussion in the Welcome to Sanditon fandom recently that the transmedia elements are overwhelming the plot on the Lizzie Bennet Diaries spinoff. Hypable speaks to transmedia producer Alexandra Edwards about the differences between fan interaction and transmedia, how the Sanditon team balances the abundance of in-character social media accounts, and what exactly a transmedia producer does, anyway.

If you are interested in the intricacies of transmedia, be sure to check out the interview Hypable conducted with Jay Bushman, who was the transmedia producer on The Lizzie Bennet Diaries.

Hypable exclusive interview: Alexandra Edwards

Describe your role on ‘Welcome to Sanditon’ for us

As the transmedia producer, I coordinate all of the transmedia elements of the show—basically everything beyond the webseries videos themselves.

You went from Transmedia Editor on ‘Lizzie Bennet’ to Trandmedia Producer on ‘Welcome to Sanditon’ – what does this mean in layman’s terms?

It’s a really exciting promotion! For LBD, I did a lot of organizational tasks like script breakdowns, maintaining spreadsheets, and the like. But I was also really lucky in that Jay Bushman, our transmedia producer, encouraged me to have creative input as well. So I wrote some Twitter scripts and took charge of certain elements like Gigi’s This is My Jam account.

This time around, I was involved in the creative process from the beginning. We tried to integrate the transmedia with the videos earlier on, so while we were breaking the initial story, we were also thinking of what elements we could include in transmedia. Since I’m on the east coast, I would Skype into writers room meetings and participate that way. I was also asked to write an episode for the series, which is hugely exciting for me.

So far on ‘Sanditon’ we have seen the Domino portal, Twitter, Reddit, Facebook, Tumblr, the videos on YouTube and This Is My Jam – how do you find a balance between all of these mediums?

It’s definitely a challenge. After the videos, Twitter is definitely our first and foremost platform. It’s the easiest place for characters to have conversations. But we’ve tried to approach each of the other platforms as if our characters were using them in real life. So Ed might post a video to Reddit that shows the town in a positive light, but he wouldn’t post one there that shows Gigi fighting with the mayor.

I think the trick to balance is to always think about these kinds of character voice decisions. That being said, though, it’s always a work in progress and we’ll probably never feel like we get it totally right 100% of the time.

How has your approach to transmedia been different from ‘Lizzie Bennet Diaries’ to ‘Sanditon’?

A couple of things are different. Like I said before, we thought about what transmedia elements we could bring into the show from the very first meeting in the writers room. We also wanted to try out some new platforms, like Reddit, just to see how those would work.

Aside from that, I do a lot more things in the moment now, rather than always pre-scheduling them. So much of WTS is about interacting with the community that it feels more appropriate to have characters react on Twitter to things in the moment. Like LBD, those Twitter interactions can’t have an immediate effect on the story that’s being told in the videos, but unlike LBD, our characters this time around are more likely and more able to chat with people and really respond to them.

There has been some criticism amongst fans that ‘Welcome to Sanditon’ has become too transmedia based – particularly focusing on the episodes which feature the Domino portal. What is your response to this?

First, I want to distinguish what we consider “transmedia” from the interactive, role-play element of WTS. Those things aren’t the same, at least not in terms of how we approach them, though they do interact with each other quite a bit. We still have the same approach that we did with LBD, only now with an added layer.

So viewers can just watch the videos and get a complete (though much smaller and shorter) story, or they can watch the videos and follow the official transmedia, or they can watch the videos, follow the transmedia, and role-play along. Or, I guess, any combination of those three things.

That being said, what I really hear is people missing Lizzie. And I totally understand that feeling! I think we would have gotten criticism no matter what approach we took—it’s really hard to follow something like LBD, which so many people were so emotionally invested in.

But at the end of the day, I’m still really proud of our work and our community, and I would never want to make a show that asked for fan interaction without showcasing and praising that interaction the way we’re trying to.

Was is difficult dealing with the level of fan expectations coming off ‘The Lizzie Bennet Diaries’?

Definitely. At our first writers room meeting, we talked a lot about when to launch our summer series, and I was adamant that we give fans time to sit with the end of LBD and really feel it. You have to mourn a bit. And I wasn’t the only one who felt that way, of course, which is part of the reason we had about a month and half between shows.

Aside from that, though, we didn’t spend too much time thinking about the negative aspects of that expectation. We approached it more from the perspective of “how can we do something really different and fun with this series?” As a member of the creative team, I think it’s really important that we didn’t approach WTS thinking that we had to live up to the LBD legacy. Because when you start thinking that way, it’s really crippling. So Bernie, Jay, and Margaret were really great at never letting that kind of attitude define what we did.

Were you surprised by the level of fan participation in the roleplaying element?

Yes and no. I knew that our fans were immensely creative, passionate, and energetic, so I had no doubt that they could pitch in and really help create this world in ways that we had never imagined. But I was surprised at how fast it took off, before we even really explained what we had in mind!

Tell us about the process with the two fans who purchased themselves a ‘Sanditon’ character on the ‘Lizzie Bennet Diaries’ kickstarter.

They’ve been really great to work with. We asked them to give us some input into their characters, then we shaped that a bit to fit into our world. But they really run those accounts themselves, and I think they’re both great at it. Sometimes we’ll come to them with the idea for a conversation we want to happen, but we don’t script those for them.

So for instance, when Clara asks Robyn for a book recommendation, the person playing Robyn knew to expect that tweet, but she answered it in her own way. It’s a lot like doing improv, and it’s hugely fun.

Will you be working on the next major series?

I’m not 100% sure yet, but I hope so! Bernie plays things so close to the vest that it’s a bit like being in the CIA. I love that about him, because it means I get to be surprised by my own show, but it also means that I probably won’t know anything for sure until it’s time to start actually doing the work.

Photo credit: Jennifer Hofstetter, courtesy of Alexandra Edwards

Doctor Who season 10 finally has an air date and not only that, so does its spinoff, Class!

It’s time to celebrate because we finally know when we’ll see Peter Capaldi back in the T.A.R.D.I.S. as the Doctor! BBC America will premiere Doctor Who season 10 on Saturday, April 15 at 9/8c. Check out the brand new trailer promoting the series, narrated by the brand new companion, Bill:

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Doctor Who season 10 finally has an air date and not only that, so does its spinoff, Class!

It’s time to celebrate because we finally know when we’ll see Peter Capaldi back in the T.A.R.D.I.S. as the Doctor! BBC America will premiere Doctor Who season 10 on Saturday, April 15 at 9/8c. Check out the brand new trailer promoting the series, narrated by the brand new companion, Bill:

No word on if the U.K. will be seeing the same air date but it’s more than likely they will since it’s been like that in years past.

This will be Peter Capaldi’s last season as the Doctor, along with Steven Moffat’s last season running the show. After this we’ll be seeing Chris Chibnall taking the reins with a clean slate, and we’re so curious about how the series will go. How will the Doctor regenerate? Will this be Bill’s first and last season on the show as well? Who’s going to be the next Doctor? We’ve got so many questions! But they’ll all be answered in due time… we hope.

And that’s not all! Fans in the U.K. have already had the chance to enjoy the brand new spinoff series, Class, and after Doctor Who premieres on April 15 Americans will finally witness it as well.

Set to air directly after Doctor Who at 10/9c, Class is helmed by award-winning YA writer and executive producer, Patrick Ness. The series follows a group of students at Coal Hill School as they deal aliens, invasions and awkward social dilemmas.

Having seen Class in its entirety we can tell you that it’s got the perfect Doctor Who vibe and should fit in perfectly after you watch the season 10 premiere. Although not everyone loved the premiere, the series as whole definitely grows on you. You’ll just have to check it out for yourself!

Are you excited for ‘Doctor Who’ season 10?

Can Clarke stop King Roan and his Azgeda army from marching on Arkadia? Find out what to expect in next week’s The 100 season 4, episode 5 “The Tinder Box.”

Clarke makes a desperate plea with a former allied force in an attempt to avoid a war and ensure the survival of her people.

The fifth episode of The 100 season 4, titled “The Tinder Box,” was written by Morgan Gendel and directed by John F. Showalter. Proceed for our spoiler-light preview!

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Can Clarke stop King Roan and his Azgeda army from marching on Arkadia? Find out what to expect in next week’s The 100 season 4, episode 5 “The Tinder Box.”

Clarke makes a desperate plea with a former allied force in an attempt to avoid a war and ensure the survival of her people.

The fifth episode of The 100 season 4, titled “The Tinder Box,” was written by Morgan Gendel and directed by John F. Showalter. Proceed for our spoiler-light preview!

Where last week’s episode “A Lie Guarded” featured an emotional confrontation at Arkadia while Abby’s island team was in imminent physical danger, this episode flips their positions: This time it’s Clarke and her friends whose lives are at risk, while in Becca’s lab, the conflict is of a different nature.

In the first three episodes of the season, Roan was willing to work with Clarke and Skaikru, despite the fact that this threatened his already precarious position as King of the Grounders without a Nightblood as Commander. But after losing the Flame and discovering that Skaikru have been working to build a shelter for the Arkadians and are now trying to make Nightbloods of their own, Roan is (understandably) feeling betrayed.

Related: The 100 season 4, episode 4 review: All of this has happened before

Last week, he took action by capturing Kane and Bellamy and massacring the Trikru forces in Polis, claiming that it was Skaikru, not him, that ended the alliance.

In The 100 season 4, episode 5, Roan makes good on his promise of war, taking an army to march on Arkadia. As the promo reveals, Clarke will try to stop them on the way, and she squares off against their army in a rocky ravine, a picturesque rainbow in the horizon adding the only touch of color to this otherwise grim picture.

The 100 4x05 Clarke

The situation should remind viewers of Clarke’s first meeting with the Grounders on the bridge in The 100 season 1: Like when she faced off against Anya, she’s on her own against a leader on horseback, and she’s once again brought backup in the form of Sky People with guns.

But where season 1-Clarke was on a desperate mission to save her people and tried to feed Anya promises she couldn’t keep, season 4-Clarke has learned a thing or two about negotiating with Grounders.

As if stopping a war with her words isn’t a big enough challenge for Clarke though, Roan has brought Bellamy and Kane along as hostages, his soldiers holding swords to their throats as they all stare each other down.

Clarke Griffin may have come a long way since she first landed on the ground, but can she stop a war and bring her friends home safely?

The 100 4x05 Riley

Another problem, to add to the growing list, turns out to be none other than everyone’s favorite newcomer (what do you mean he hasn’t been here the whole time?!) Riley, who is one of two characters in this episode haunted by their past traumas and seeking a way to slay their demons.

As the promo reveals, he’s got Roan in the crosshairs of his rifle, seemingly ready to fire. “One shot,” Monty warns in the promo, “and we’ll be at war.” But no pressure or anything.

The 100 Clarke Roan

Where last week’s episode of The 100 was a thrillingly uncomfortable experience — watching Clarke being exposed, while on the island everyone was a hairsbreadth away from being killed by the drones — “The Tinder Box” is a different sort of tense.

This episode is a lesson in war tactics; Morgan Gendel is a master of his craft, having written for countless TV series including Law & Order and Star Trek: The Next Generation, and the way he juggles different character motivations and points of conflict ignition makes it all seem effortless (it’s not).

The three interweaving storylines may seem separate at first glance, but in fact, they are all reflections of the episode’s over-arching theme, with The 100‘s trio of female leads Clarke, Raven and Octavia serving as the respective focal point of each story.

But many other characters including Bellamy, Echo, Abby, Riley and Monty also prove key players in this subtle game of provoking or negotiating conflict. Everyone has the power to save or doom everyone else at any moment, and all it takes is for one character to take a misstep, and it’ll ruin everything.

More than any other episode this season (except maybe “Heavy Lies the Crown”), “The Tinder Box” really hammers home that The 100 is an ensemble piece where every character’s decisions have equal weight in the narrative, and everyone’s actions have wide-ranging consequences.

10 teases for ‘The 100’ season 4, episode 5

The 100 season 4 episode 5 Raven

  1. There isn’t often cause to be happy on a show like The 100, but this week we’re treated to the full power of Lindsey Morgan’s brilliant smile.
  2. Monty is, once again, the MVP of the episode. Why wasn’t he on the list, again?
  3. Bellamy and Echo have a confrontation.
  4. In Becca’s lab, Eric! Jackson gets to be the voice of reason.
  5. Pike may be gone, but his wisdom (?) has not been forgotten.
  6. There’s a frustrated weariness to both Clarke and Bellamy this week; both are visibly fed up with Azgeda’s war-thirsty way of life.
  7. Every season, The 100 finds new ways of exploring the question: What is one life against the survival of the entire human race? This episode sets up more than one potential future dilemma of this nature.
  8. Clarke isn’t the only one whose way with words will come in handy this week: Bellamy will also find cause to break out his motivational speech superpower.
  9. This episode sees the return of both Niylah and Ilian, both of whom interact mainly with Octavia.
  10. Expect to spend your one-week break between this episode and “We Will Rise” theorizing wildly about what will happen next!

The 100‘ season 4, episode 5 ‘We Will Rise’ airs Wednesday at 9/8c on The CW

Want more The 100 content? Check our our recent interview with actor Bob Morley, composer Tree Adams, language creator David J. Peterson and showrunner Jason Rothenberg!

Here are the rest of the promotional stills for “The Tinder Box,” via The CW:

How to Get Away with Murder just dropped a bombshell as we found out the truth behind #WhoKilledWes. However, that reveal isn’t the only moment fans are buzzing about.

Obvious spoilers below.

1. Laurel’s emotional demand

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How to Get Away with Murder just dropped a bombshell as we found out the truth behind #WhoKilledWes. However, that reveal isn’t the only moment fans are buzzing about.

Obvious spoilers below.

1. Laurel’s emotional demand

After confessing to both Michaela why Connor was at the house the night Wes died one of the many shocking reveals of the episode is made. “Connor might have killed Wes.” As it turns out, Connor showed up at the Keating home after responding to Annalise’s plea for them to all meet there. As he arrived he found signs of a struggle, and even more, Wes’s warm body in the basement.

Connor could smell gas, but still he persisted in trying to resuscitate Wes through CPR. For over a minute he cried and pounded on the dying boy’s chest until he heard a crack of bone, a fractured rib. He fears he might have punctured a lung. He fears he might have been the one to strike the deadly blow.

Once the confession is made the Keating crew reacts. Oliver pleads for understanding. Annalise reassures Connor that he didn’t do this. Bonnie tries to play mediator, keeping everyone calm. Finally Laurel, in a blindingly emotional rage, instructs Connor to go and kill himself. Saying such action will be the only good thing he will ever do with his life.

2. Annalise’s hidden voicemail

Connor and Oliver were adamant that nothing on the copy of Annalise’s phone was incriminated. Then why would she ask Oliver to erase it? Well when Connor is about to be arrested for Wes’ murder fans find out just what Annalise was so afraid of. he discloses to Denver the location of the copy, and Annalise comes forward with what she wanted to hide.

The night that Wes died he left her a voicemail, explaining ADA Atwood’s plan to take her down for the murder of Sam and Rebecca Stutter. His exact words are “I can’t let you go down for what I did.” He begs her to come home, to talk about it, to discuss their options. But he died before any arrangements could be made. In fact, he was taken down moments after the call was made.

What is truly shocking however isn’t the voicemail itself. The kicker is how Annalise uses the voicemail to pin it all on a new suspect to clear her own name. Wes. Out of context, the voicemail sounds like Wes is confessing to killing both Sam and Rebecca. Annalise is able to twist the story to make it look like Wes took his own life out of guilt. She tarnishes his reputation forever.

3. Oliver’s shocking request

After Connor answers the burner phone Denver used to stay in contact with Atwood throughout Wes’ death, he goes missing. He is caught by Denver and taken to a hidden location where he is held against his will.  While held, he is questioned about his involvement with Wes’ death. He is accused of murdering Sam. He is threatened to be held for more than the legal 48 hours.

Meanwhile, Oliver heightens to a frenzy. In a panicked state he obsesses about the whereabouts of his boyfriend. He brings up the severity of the situation almost every time his face shows up on our screens. While most (Laurel) believe that Connor has taken Wes’ immunity deal, Oliver remains convinced that Connor is in immediate danger.

He isn’t wrong. Connor is nearly arrested for the murder of Wes. Luckily, after the voicemail comes to light he is released. When he arrives home the two boys engage in a moment of passion, literally ripping the clothes off of each other. They talk about safety, moving to California, making babies, and loving each other forever. To Connor it’s all tied to the sex. To Oliver, however, it’s much more. He’s serious. He asks Connor to marry him.

4. Michaela’s oddly-timed confession

In the heat of everything going on Asher declares his love for Michaela. He calls this year the most awful of his life. He can’t let another moment go by without telling Michaela how he feels. As he spends a few tender moments showing Michaela his heart she pretends to hear Laurel from the other room. She effectively flees the situation.

Michaela doesn’t feel she can honestly answer that question. She doesn’t know. In fact, she doesn’t know if she has ever been in love. However, when it comes down to it, as Michaela has to pretend she wants to go home with Charles Mahoney she realizes something. She does love Asher. Or at least she thinks she does. That’s right, the girl who has always held her true intentions hidden deep inside finally opens up in a women’s public restroom, no less.

5. Wes’ murderer revealed

As the final episode of season 3 came to a close we felt pretty sure that the mysterious hitman was in cahoots with Denver. He never denied it, he almost seemed to confess as Annalise threatened to take him down. As she accused him of having a hand in Wes’ death in some way he seemed so guilty. It had to be him. The very last moments of the episode revealed a very different story, however.

As Laurel began to run down Charles Mahoney who awaited Michaela at a cab she ran into a similar face. Although, she and the audience had much different reasons for recognizing him. To her this man was Dominique, a family friend. To the audience he was the hitman who injected Wes with the lethal substance that took his life.

In one final flashback we see Connor running past the hitman’s car as he talks on the phone. He confirms that the deed is done. Wes is dead. But he doesn’t relay this news to Denver. He is speaking with Laurel’s father. The orchestrator of this all.

What moment stood out to you most in the ‘How to Get Away with Murder’ season 3 finale?