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Welcome to Sanditon‘s transmedia producer Alexandra Edwards responds to fan criticism of the show, navigating fan expectations from The Lizzie Bennet Diaries, and more.

There has been some discussion in the Welcome to Sanditon fandom recently that the transmedia elements are overwhelming the plot on the Lizzie Bennet Diaries spinoff. Hypable speaks to transmedia producer Alexandra Edwards about the differences between fan interaction and transmedia, how the Sanditon team balances the abundance of in-character social media accounts, and what exactly a transmedia producer does, anyway.

If you are interested in the intricacies of transmedia, be sure to check out the interview Hypable conducted with Jay Bushman, who was the transmedia producer on The Lizzie Bennet Diaries.

Hypable exclusive interview: Alexandra Edwards

Describe your role on ‘Welcome to Sanditon’ for us

As the transmedia producer, I coordinate all of the transmedia elements of the show—basically everything beyond the webseries videos themselves.

You went from Transmedia Editor on ‘Lizzie Bennet’ to Trandmedia Producer on ‘Welcome to Sanditon’ – what does this mean in layman’s terms?

It’s a really exciting promotion! For LBD, I did a lot of organizational tasks like script breakdowns, maintaining spreadsheets, and the like. But I was also really lucky in that Jay Bushman, our transmedia producer, encouraged me to have creative input as well. So I wrote some Twitter scripts and took charge of certain elements like Gigi’s This is My Jam account.

This time around, I was involved in the creative process from the beginning. We tried to integrate the transmedia with the videos earlier on, so while we were breaking the initial story, we were also thinking of what elements we could include in transmedia. Since I’m on the east coast, I would Skype into writers room meetings and participate that way. I was also asked to write an episode for the series, which is hugely exciting for me.

So far on ‘Sanditon’ we have seen the Domino portal, Twitter, Reddit, Facebook, Tumblr, the videos on YouTube and This Is My Jam – how do you find a balance between all of these mediums?

It’s definitely a challenge. After the videos, Twitter is definitely our first and foremost platform. It’s the easiest place for characters to have conversations. But we’ve tried to approach each of the other platforms as if our characters were using them in real life. So Ed might post a video to Reddit that shows the town in a positive light, but he wouldn’t post one there that shows Gigi fighting with the mayor.

I think the trick to balance is to always think about these kinds of character voice decisions. That being said, though, it’s always a work in progress and we’ll probably never feel like we get it totally right 100% of the time.

How has your approach to transmedia been different from ‘Lizzie Bennet Diaries’ to ‘Sanditon’?

A couple of things are different. Like I said before, we thought about what transmedia elements we could bring into the show from the very first meeting in the writers room. We also wanted to try out some new platforms, like Reddit, just to see how those would work.

Aside from that, I do a lot more things in the moment now, rather than always pre-scheduling them. So much of WTS is about interacting with the community that it feels more appropriate to have characters react on Twitter to things in the moment. Like LBD, those Twitter interactions can’t have an immediate effect on the story that’s being told in the videos, but unlike LBD, our characters this time around are more likely and more able to chat with people and really respond to them.

There has been some criticism amongst fans that ‘Welcome to Sanditon’ has become too transmedia based – particularly focusing on the episodes which feature the Domino portal. What is your response to this?

First, I want to distinguish what we consider “transmedia” from the interactive, role-play element of WTS. Those things aren’t the same, at least not in terms of how we approach them, though they do interact with each other quite a bit. We still have the same approach that we did with LBD, only now with an added layer.

So viewers can just watch the videos and get a complete (though much smaller and shorter) story, or they can watch the videos and follow the official transmedia, or they can watch the videos, follow the transmedia, and role-play along. Or, I guess, any combination of those three things.

That being said, what I really hear is people missing Lizzie. And I totally understand that feeling! I think we would have gotten criticism no matter what approach we took—it’s really hard to follow something like LBD, which so many people were so emotionally invested in.

But at the end of the day, I’m still really proud of our work and our community, and I would never want to make a show that asked for fan interaction without showcasing and praising that interaction the way we’re trying to.

Was is difficult dealing with the level of fan expectations coming off ‘The Lizzie Bennet Diaries’?

Definitely. At our first writers room meeting, we talked a lot about when to launch our summer series, and I was adamant that we give fans time to sit with the end of LBD and really feel it. You have to mourn a bit. And I wasn’t the only one who felt that way, of course, which is part of the reason we had about a month and half between shows.

Aside from that, though, we didn’t spend too much time thinking about the negative aspects of that expectation. We approached it more from the perspective of “how can we do something really different and fun with this series?” As a member of the creative team, I think it’s really important that we didn’t approach WTS thinking that we had to live up to the LBD legacy. Because when you start thinking that way, it’s really crippling. So Bernie, Jay, and Margaret were really great at never letting that kind of attitude define what we did.

Were you surprised by the level of fan participation in the roleplaying element?

Yes and no. I knew that our fans were immensely creative, passionate, and energetic, so I had no doubt that they could pitch in and really help create this world in ways that we had never imagined. But I was surprised at how fast it took off, before we even really explained what we had in mind!

Tell us about the process with the two fans who purchased themselves a ‘Sanditon’ character on the ‘Lizzie Bennet Diaries’ kickstarter.

They’ve been really great to work with. We asked them to give us some input into their characters, then we shaped that a bit to fit into our world. But they really run those accounts themselves, and I think they’re both great at it. Sometimes we’ll come to them with the idea for a conversation we want to happen, but we don’t script those for them.

So for instance, when Clara asks Robyn for a book recommendation, the person playing Robyn knew to expect that tweet, but she answered it in her own way. It’s a lot like doing improv, and it’s hugely fun.

Will you be working on the next major series?

I’m not 100% sure yet, but I hope so! Bernie plays things so close to the vest that it’s a bit like being in the CIA. I love that about him, because it means I get to be surprised by my own show, but it also means that I probably won’t know anything for sure until it’s time to start actually doing the work.

Photo credit: Jennifer Hofstetter, courtesy of Alexandra Edwards

Quiz: How well do you remember the 2007 Oscars?

3:32 pm EST, January 18, 2017

As the 89th Academy Awards approach, we take a trip back to 2007 to see how memorable the ceremony really was 10 years ago.

Ah, the Oscars. What a night. Glitz and glamour, lots of rich and beautiful people crying and thanking each other. What’s not to like?

Related: 2016 Oscars: Leo finally wins, Mad Max: Fury Road cleans up

Read full article

As the 89th Academy Awards approach, we take a trip back to 2007 to see how memorable the ceremony really was 10 years ago.

Ah, the Oscars. What a night. Glitz and glamour, lots of rich and beautiful people crying and thanking each other. What’s not to like?

Related: 2016 Oscars: Leo finally wins, Mad Max: Fury Road cleans up

In 10 years, will we look back at the 2017 Oscars and remember every detail of Emma Stone and Ryan Gosling awkwardly accepting award after award for La La Land while the other nominees politely clap and try not to grit their teeth? Or will the event fade into distant memory?

Maybe we can get an answer to that question by dialling back the clock to 2007 and see just how clearly we remember the 79th Academy Awards.

How did you do? Tell us how well you remember the 79th Academy Awards in the comments!

The nominations for the 89th Academy Awards will be unveiled Tuesday, January 24.

You may know that one of those dogs-are-so-great-and-warm-our-hearts movies, A Dog’s Purpose, is hitting theaters very soon. Unfortunately, it’s now embroiled in controversy.

TMZ has released a video from the film’s Canadian set depicting a German Shepherd being forced into a fast-moving stream of water. As you can tell, the dog clearly does not want to go in it.

The most upsetting part of the video comes at the very end when we see the dog finally in the fake river but having trouble staying above water. The crew calls cut to rescue him/her.

Read full article

You may know that one of those dogs-are-so-great-and-warm-our-hearts movies, A Dog’s Purpose, is hitting theaters very soon. Unfortunately, it’s now embroiled in controversy.

TMZ has released a video from the film’s Canadian set depicting a German Shepherd being forced into a fast-moving stream of water. As you can tell, the dog clearly does not want to go in it.

The most upsetting part of the video comes at the very end when we see the dog finally in the fake river but having trouble staying above water. The crew calls cut to rescue him/her.

“Sources connected to production tell us eight outboard motors were used to churn the water and recreate a rushing river,” says TMZ. “The dog eventually got in the water — or was forced in — but was quickly submerged.”

At 1:28 in the below trailer you can see a scene that looks similar to what was being filmed in TMZ’s video:

Universal and their partners at Amblin told TMZ in a statement, “Fostering a safe environment and ensuring the ethical treatment of our animal actors was of the utmost importance to those involved in making this film and we will look into the circumstances surrounding this video.”

A Dog’s Purpose stars Dennis Quaid and Britt Robertson. It opens next Friday, January 27.

Update: Josh Gad, who voices a dog in the movie, issued the following statement on Instagram. He speaks highly of the film but says he finds the leaked video “disturbing.”

“While I do not know all of the details and cannot speak to the level of care and caution that went into this moment (as I was never on set for the marking of this film), I am shaken and sad to see any animal put in a situation against its will.”

Since apparently some of you did not see the statement I issued last night, here it is again.

A photo posted by Josh Gad (@joshgad) on

We’re suddenly way less interested in seeing this.

Moviegoers may be getting the Spidey we’ve all been hoping for! A new report reveals that Sony’s animated Spider-Man movie, set to hit theaters in 2018, will focus on the Miles Morales Spidey.

Update (January 18, 2017): Sony Animation confirmed on Wednesday, January 18 that their animated Spider-Man movie will star Miles Morales!

Read full article

Moviegoers may be getting the Spidey we’ve all been hoping for! A new report reveals that Sony’s animated Spider-Man movie, set to hit theaters in 2018, will focus on the Miles Morales Spidey.

Update (January 18, 2017): Sony Animation confirmed on Wednesday, January 18 that their animated Spider-Man movie will star Miles Morales!

Original story (May 2016): Heroic Hollywood, who has a good record of breaking superhero news, is the source behind the exciting development. As was previously announced, the animated Spider-Man movie will be produced by LEGO Movie helmers Phil Lord and Chris Miller. The duo are also set to direct the Star Wars Han Solo spinoff for Lucasfilm.

Who is Miles Morales? As we wrote in a lengthy tell-all about the character last year:

Miles Morales is the current Spider-Man in Marvel’s Ultimate Comics series. Introduced in 2011, Miles is a black-hispanic young man who, like Peter Parker, is a talented scientist and self-proclaimed nerd. However, unlike his predecessor, Morales steps into the superhero’s shoes at the surprisingly young age of 13.

Raised in Brooklyn, Miles was born into a family plagued by criminal activity. Before settling down with his wife Rio, Miles’s father Jefferson used to be crime partners with his brother Aaron (Miles’s uncle). However, where Jefferson tried to shrink away from the lifestyle, Aaron continues to embrace it — assuming the role of classic Marvel villain the Prowler. After pulling off a heist on Oscorp, Aaron unknowingly takes a genetically modified spider home with him. It is at Aaron’s house that Miles is bit by the spider and starts the transformation into Spider-Man.

Where Peter Parker relished the opportunity to become spidey, Miles is reluctant to enter the world of vigilantism. What’s more, his family’s criminal history causes him to question whether or not he can ever be a hero, or if evil is hardwired into him.

Oh, and one other cool thing about him: The guy is immortal, unlike the Peter Parker version of Spider-Man.

Related: Who is Miles Morales? We explain everything

The rumor mill was alive with chatter about the MCU’s Spidey being the Miles Morales version last year, but obviously those reports never panned out. The Peter Parker version of Spider-Man was introduced in Captain America: Civil War, played by Tom Holland. He’s getting his own spinoff film, Spider-Man: Homecoming, next year.

Telling the Miles Morales story on screen may be just the thing the animated Spider-Man movie needs in order for it to draw people into the theaters in December 2018. We’ve had enough Peter Parker stories!

2018 will be a great year for super hero diversity: Marvel’s Black Panther starring Chadwick Boseman will be released a few months earlier.