Briefly: Back in February we reported that head honcho of The Weinstein Co. Harvey Weinstein was considering boycotting the MPAA after Bully, one of his documentaries, was given an R-rating by the ratings company. The Weinstein Company has now released a statement saying that the bullying documentary will, in fact, be released “unrated,” following an unsuccessful appeals campaign.
From the official press release:
March 26, 2012 – New York, NY – After a recent plea to the MPAA by BULLY teen Alex Libby and The Weinstein Company (TWC) Co-Chairman Harvey Weinstein failed – by one vote – to get the film its deserved PG-13 rating, TWC is choosing to move forward with releasing the film unrated by the MPAA on March 30. BULLY will be released in theaters on Friday, March 30th in New York at the Angelika Film Center and AMC Lincoln Square and in Los Angeles at The Landmark, ArcLight Hollywood and AMC Century City.
It will be interesting to see whether other studios follow suit with this tactic. What do you think? Do MPAA ratings really matter all that much to you?