Call-in votes, texts and emails aren’t enough for social media-savvy singing competition The Voice. This season, viewers will be able to vote for their favorite contestants on Facebook.
The show’s Facebook app will allow viewers to vote and connect with friends following the show. The app will also feature new content, such as videos and blogs, the Associated Press reports.
The Voice‘s Facebook app will be “a fully social online voting experience,” said Vivi Zigler, president of NBC Universal Digital Entertainment.
The live shows begin April 2 at 8 p.m. EST on NBC, with the results show airing April 3.
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