Prior to the release of films, studios will track audiences’ interest in seeing the film after they take into consideration all of the promotional advertising they’ve seen.
The first report for The Hunger Games came out this morning and it’s very positive.
Deadline received the details:
Hollywood was buzzing early this morning over the first set of tracking numbers for Lionsgate’s film series The Hunger Games. With 23% ‘First Choice’ and 54% ’Definite Interest’, those are numbers every film studio can only dream about. One studied provided me with a guesstimate that the first film based on the Suzanne Collins bestselling books could open to $70+M — which would make this bigger than the the Twilight debut. “It’s every bit as strong As Twilight and, numerically, stronger,” one rival studio told me this morning. Seasonality may play a factor because The Hunger Games is opening in March, not summer. “But the numbers, while they definitely skew to young females, look strong across all quadrants.” Said another studio: “It’s a great start.”
So impressive! Last week a report had indicated that The Hunger Games was set to outperform Twilight at the box office. Which is great news for Lionsgate, who wanted their own Potter/Twilight-sized franchise.
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