Marketing

A new piece of marketing for The Hobbit: The Desolation of Smaug has surfaced, and there’s only one word to describe it: epic.

Disney has released a ten-minute scene from their upcoming blockbuster John Carter, from director Andrew Stanton (Wall-E). Take a look at the scene after the jump!

I’m a recovering trailer-addict, — No, it shouldn’t come as a surprise to you that this statement incorporates one of the largest trailer databases online, that’s no coincidence –as a film lover, one of the best ways to get your pre-film release fix is to watch the movie’s trailer. But trailers are no longer simply another way for theater chains to make a quick buck by playing them in front of a movie, they are a major part of the online movie fandom. So what’s so bad about them?

When it comes to Hollywood, studios don’t want to overdo the buzz for any one film too much. The market becomes too saturated with hype and it makes people sick of the film before it’s even out.

Today NPR is wondering if Lionsgate is creating too much hype for The Hunger Games franchise.

Because its title is specific to the United States, Captain America: The First Avenger’s subtitle was almost its actual title overseas.