On August 13 of last year, Taylor Swift released the smash lead single “We Are Never Ever Getting Back Together” from her new album, Red. This gave her a huge boost in media attention as gossip outlets start their usual task of trying discover which ex of Swift’s the song was written about.

While media attention gives the artist some needed exposure (it’s not like she needed even more exposure), the backlash it brings with it can have major impact on the artist’s reputation.

Let’s have a look at the key Swift news in the past five months and the media’s reaction to that news.

Release of “We Are Never Ever Getting Back Together”

“Taylor Swift goes full-on pop eveybody! Surprise!” That was most of the headlines said. . Some critics call it “immature”, others call it “pop genius”, Twitter is divided, some fans say they can’t take it anymore, others start “bandwagoning”; A general mess. Her performance at the VMAs gets called the final nail in her country reputation and it flops on country radio, and smashes everywhere else (Wait till they see her American Music Awards performance *falls down laughing*).

Kennedy: Dumped. Styles: Bring it on!

Ooops. News hits the Net in October that Swift broke up with Connor Kennedy whom she started dating in May. “Can’t she just keep a boyfriend?” “How about she writes a song called ‘Maybe I’m The Problem?'” “TS is sitting in her bedroom now, writing the Kennedy song, laughing at how many dollars she’s getting for it”. Those were the general responses to the news. Fans from every fandom come to have a laugh at us, TS fans. OK, WAIT! TS is in London rehearsing to perform on the X Factor. Mario Lopez: “T-Swizzle and Harry Styles are dating”. OH NO! *screams, hits a wall, jumps out the window, dies*
That’s what happened to every Directioner on the planet.

The Twitter War

And now the battle between Swifties and Directioners starts. Swifties defend their idol saying that it’s normal for girls in their early twenties to date a lot while Directioners get at her saying that “she stole their Harry” (like they were gonna end up married and having blue-eyed kids. PUH-LEASSE) and that she was gonna write a song about him. Directioners start threatening to self-immulate if she doesn’t leave him while Swifties commend TayTay on finding solutions to solve the over-population problem. A mess, once again.

‘Red’ Released, Careers Outsold

The media starts to focus once more on Swift’s career (the important stuff), now that the October 22 album release date is getting close. The music industry sources are sure that Red is going to do more damage than her previous album, Speak Now. And it does! Red is released to stores with 2 copies getting sold every second and ends up selling 1.2 million copies in its first week without any significant discounts, and ,certainly, without a *coughs* 99-cent-PLEASE-BUY-MY-ALBUM-Amazon-deal *coughs*. The album breaks too many records to count and stays 7 weeks atop the Billboard 200 chart. Fans of other artists resign and admit that she’s the Queen of the US and that their faves could never.

Styles: Dumped. Kennedy: HAHAHAHA!!!

After a two months relationship, the much-anticipated (by both sides) break-up happens and the backlash gets a thousand notches up. Swifties: “She’s better off”. Directioners: “How dare her break little Harry’s heart! Harry, we’re always here for you!”. Ew. Moving on to the gazillion media break up reports, the usual Twitter dragging, etc., the Golden Globes are nearing…

TayTay loses to Adele, Tina Fey doesn’t know how to keep her mouth shut.

“Safe and Sound” by T-Swizzle featuring The Civil Wars from The Hunger Games was nominated for a Golden Globe for Best Original Song, going against “Skyfall” by Adele from Skyfall (wow!). Adele wins, as expected, and here’s Taylor Swift’s reaction:

I couldn’t help laughing. The gif goes viral, Twitter makes fun of her, her fans get pressed, have meltdowns, get banned from pop culture-discussing sites. Great. But to make matters worse: Tina Fey drops another joke about Swift’s dating life and how she should stay away from Micheal J. Fox’s son. Ugh. More media outlets criticizing her personal life (as if it’s their business), Micheal J. Fox said that Tay should back off (she didn’t even make advances!) and “Taylor Swift writes songs about everybody she goes out with, right? What a way to build a career.” Swifties explode on social-networking websites, he calls to apologize. All’s well.

Conclusion: Taylor Swift is a music artist. Leave her to deal with her personal life alone and appreciate that she does nothing, in public at least, that presents her a bad role model for children (See: today’s pop starts for further info).

‘Galavant’ cast thank fans for #MoreGalavant campaign

"So just dance, dance, dance."

4:30 pm EDT, May 25, 2016

Galavant may have been axed over on ABC, but the fans refuse to stop the beat — and the cast are getting down to it!

There’s nothing worse than seeing your favorite show cut off in its prime, but if there’s one thing that fans do best in moments of crushing adversity, that’s come together and use their voices in a cacophony. And Galavant fans? They want a third season of their little show that could and are campaigning for it to return.

That campaign has not escaped the notice of the cast, who came together to thank the fans in a video that you can’t help but move your feet to — and the rest of your body.

“It warms the cockles of my heart to see everything you’re doing to save our beautiful little show,” Timothy Odmunson says, at the top of the video — right before it launches into Justin Timberlake’s newest hit, “Can’t Stop The Feeling,” and we’re treated to a montage of familiar and brand-new footage from Galavant’s stars.

#MoreGalavant "Can't Stop The Feeling" from #MoreGalavant on Vimeo.

Karen David (Princess Isabella), who has also been vocal on social media about the #MoreGalavant campaign, leads the charge — and has printed out everyone’s contributions so far. But don’t worry, she planted a tree to make up for all the paper that was used. Also shaking their tush is Genevieve Allenbury, who played the Queen of Valencia throughout Galavant’s two season run.

Other familiar faces from the cast include Robert Lindsay, Ben Presley, Mallory Jansen, Vinnie Jones, and Muzz Khan. Not to mention the titular hero, Joshua Sasse.

Of course, it wouldn’t be Galavant without some cameos — and this thank you video is no exception to that. Making their debut are Billy Boyd (of Lord of the Rings fame), holding a sign that proclaims, “You can’t eat this Hobbit!” and Luke Skywalker himself, Mark Hamill, with his own “Galavanterrific” sign.

And, what better way to close out the video than with an appearance from Weird Al. “Well, that should definitely do it,” he proclaims. “I can’t imagine any network not picking up this show now that it’s a hashtag campaign. Feel the power of the hashtag!”

So, Galavant fans, get signing and start dancing. And here’s hoping Tad Cooper breathes fire again — be it on the stage, or screen.

This week’s twist on Game of Thrones was one for the show’s history books, and now the fans and creators are acting on their emotions.

Sunday’s Game of Thrones found Hodor dying (dammit Bran) as he held back the army of wights by holding the door. A significant death like this one naturally became a big topic of conversation online, with fans coming up with adorable yet depressing tributes to Hodor.

For example, viewers have been creating Hodor doorstoppers:

http://dingoutback.tumblr.com/post/144816075382/in-loving-memory

http://blamethejunglr.tumblr.com/post/144886498478/i-got-a-new-doorstop-i-use-humor-to-hide-how

http://goldbloodedbabe.tumblr.com/post/144872654401

http://2ndperiod.tumblr.com/post/144838798471/brb-crying

Interestingly, we couldn’t find any Hodor doorstoppers for sale on Etsy. Get on that, people!

Others have added Hodor to the ‘hold door’ button in their local elevator

http://elvenanomaly.tumblr.com/post/144878433573/too-soon-man-too-soon

http://evilregal1203.tumblr.com/post/144864651270/this-just-happened-on-the-elevator-at-work-no

http://bbcmuggle.tumblr.com/post/144871947631/someone-put-this-on-the-elevator-at-work-today

https://deadpools-girlfriend.tumblr.com/post/144865560259

On last night’s ‘Jimmy Kimmel Live,’ showrunners DB Weiss and David Benioff ‘apologized’ for killing Hodor — but not for the reason you think:

Related: After Hodor, who will die next on ‘Thrones’?

Starz has decided that their original programming can compete with the other hot shows airing on Sunday nights.

Network CEO Chris Albrecht has told THR that they are planning on moving all of their original shows including Outlander, Ash Vs Evil Dead, and Black Sails — which currently air on Saturdays — to Sundays. The move will begin July 17 with the Starz series Power. Outlander will likely not move to Sundays until next season.

“Sundays are a prestige night and we feel our shows are definitely going to be very competitive, not just in viewership but in the attention-getting business on Sundays,” Albrecht said to THR, “So it made sense to move.”

Outlander and Starz’s other original series will be going up against tough competition, including AMC’s The Walking Dead and HBO’s Game of Thrones. Albrecht says part of the reason he wanted to move the shows was to make sure they were part of the watercooler talk on Monday mornings.

THR notes that Showtime’s original series typically get DVR’d, “growing 214 percent [in viewership] during the course of a week.” This would suggest that a lot of people aren’t sitting in front of a TV on Saturdays and want to watch the shows on a different day of the week. So, moving their programming to Sundays may not impact overall viewership numbers much.

Starz recently overtook Showtime as the second-most subscribed to cable channel. HBO still sits at number one, though all three are facing tough competition from Netflix.