On August 13 of last year, Taylor Swift released the smash lead single “We Are Never Ever Getting Back Together” from her new album, Red. This gave her a huge boost in media attention as gossip outlets start their usual task of trying discover which ex of Swift’s the song was written about.

While media attention gives the artist some needed exposure (it’s not like she needed even more exposure), the backlash it brings with it can have major impact on the artist’s reputation.

Let’s have a look at the key Swift news in the past five months and the media’s reaction to that news.

Release of “We Are Never Ever Getting Back Together”

“Taylor Swift goes full-on pop eveybody! Surprise!” That was most of the headlines said. . Some critics call it “immature”, others call it “pop genius”, Twitter is divided, some fans say they can’t take it anymore, others start “bandwagoning”; A general mess. Her performance at the VMAs gets called the final nail in her country reputation and it flops on country radio, and smashes everywhere else (Wait till they see her American Music Awards performance *falls down laughing*).

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On August 13 of last year, Taylor Swift released the smash lead single “We Are Never Ever Getting Back Together” from her new album, Red. This gave her a huge boost in media attention as gossip outlets start their usual task of trying discover which ex of Swift’s the song was written about.

While media attention gives the artist some needed exposure (it’s not like she needed even more exposure), the backlash it brings with it can have major impact on the artist’s reputation.

Let’s have a look at the key Swift news in the past five months and the media’s reaction to that news.

Release of “We Are Never Ever Getting Back Together”

“Taylor Swift goes full-on pop eveybody! Surprise!” That was most of the headlines said. . Some critics call it “immature”, others call it “pop genius”, Twitter is divided, some fans say they can’t take it anymore, others start “bandwagoning”; A general mess. Her performance at the VMAs gets called the final nail in her country reputation and it flops on country radio, and smashes everywhere else (Wait till they see her American Music Awards performance *falls down laughing*).

Kennedy: Dumped. Styles: Bring it on!

Ooops. News hits the Net in October that Swift broke up with Connor Kennedy whom she started dating in May. “Can’t she just keep a boyfriend?” “How about she writes a song called ‘Maybe I’m The Problem?'” “TS is sitting in her bedroom now, writing the Kennedy song, laughing at how many dollars she’s getting for it”. Those were the general responses to the news. Fans from every fandom come to have a laugh at us, TS fans. OK, WAIT! TS is in London rehearsing to perform on the X Factor. Mario Lopez: “T-Swizzle and Harry Styles are dating”. OH NO! *screams, hits a wall, jumps out the window, dies*
That’s what happened to every Directioner on the planet.

The Twitter War

And now the battle between Swifties and Directioners starts. Swifties defend their idol saying that it’s normal for girls in their early twenties to date a lot while Directioners get at her saying that “she stole their Harry” (like they were gonna end up married and having blue-eyed kids. PUH-LEASSE) and that she was gonna write a song about him. Directioners start threatening to self-immulate if she doesn’t leave him while Swifties commend TayTay on finding solutions to solve the over-population problem. A mess, once again.

‘Red’ Released, Careers Outsold

The media starts to focus once more on Swift’s career (the important stuff), now that the October 22 album release date is getting close. The music industry sources are sure that Red is going to do more damage than her previous album, Speak Now. And it does! Red is released to stores with 2 copies getting sold every second and ends up selling 1.2 million copies in its first week without any significant discounts, and ,certainly, without a *coughs* 99-cent-PLEASE-BUY-MY-ALBUM-Amazon-deal *coughs*. The album breaks too many records to count and stays 7 weeks atop the Billboard 200 chart. Fans of other artists resign and admit that she’s the Queen of the US and that their faves could never.

Styles: Dumped. Kennedy: HAHAHAHA!!!

After a two months relationship, the much-anticipated (by both sides) break-up happens and the backlash gets a thousand notches up. Swifties: “She’s better off”. Directioners: “How dare her break little Harry’s heart! Harry, we’re always here for you!”. Ew. Moving on to the gazillion media break up reports, the usual Twitter dragging, etc., the Golden Globes are nearing…

TayTay loses to Adele, Tina Fey doesn’t know how to keep her mouth shut.

“Safe and Sound” by T-Swizzle featuring The Civil Wars from The Hunger Games was nominated for a Golden Globe for Best Original Song, going against “Skyfall” by Adele from Skyfall (wow!). Adele wins, as expected, and here’s Taylor Swift’s reaction:

I couldn’t help laughing. The gif goes viral, Twitter makes fun of her, her fans get pressed, have meltdowns, get banned from pop culture-discussing sites. Great. But to make matters worse: Tina Fey drops another joke about Swift’s dating life and how she should stay away from Micheal J. Fox’s son. Ugh. More media outlets criticizing her personal life (as if it’s their business), Micheal J. Fox said that Tay should back off (she didn’t even make advances!) and “Taylor Swift writes songs about everybody she goes out with, right? What a way to build a career.” Swifties explode on social-networking websites, he calls to apologize. All’s well.

Conclusion: Taylor Swift is a music artist. Leave her to deal with her personal life alone and appreciate that she does nothing, in public at least, that presents her a bad role model for children (See: today’s pop starts for further info).

Legion M president Jeff Annison introduces the first fan-owned entertainment company

"Opening the gates to Hollywood" with fandom-powered entertainment production.

2:12 pm EDT, August 24, 2016

Hypable speaks to co-founder Jeff Annison about Legion M’s goals, fan engagement, and potential impact on the entertainment industry.

An exciting new project launched over the summer: Legion M, the world’s first fan-owned entertainment company.

At San Diego Comic-Con, Hype Podcast sat down with co-founder and company president Jeff Annison, in order to learn more about the ambitious startup that promises to give fans more creative control of entertainment production.

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Hypable speaks to co-founder Jeff Annison about Legion M’s goals, fan engagement, and potential impact on the entertainment industry.

An exciting new project launched over the summer: Legion M, the world’s first fan-owned entertainment company.

At San Diego Comic-Con, Hype Podcast sat down with co-founder and company president Jeff Annison, in order to learn more about the ambitious startup that promises to give fans more creative control of entertainment production.

The full interview is available to download here or via iTunes, or you can stream it below:

In the interview, Annison explains the mission of Legion M, which is to bring fans directly into the production process. Says Annison, “For the first time in history, we are architected to be built from the ground up to be owned by fans.”

With a ‘Legion’ of fan investors behind them, Annison believes that Legion M’s approach to selecting and developing projects will be very different from anything else we’ve seen in Hollywood.

Where usually creators will struggle to make their content stand out from the crowd, “bringing the audience into the process [of creating entertainment], we’ve already got a built-in audience,” Annison explains. “If you can have the audience of content be invested in content, it gives that content a competitive advantage.”

One of the key ways in which Legion M hopes to influence the creative industry is by opening the door for more diverse projects.

As Hollywood is so revenue-driven, oftentimes the ‘risk’ of letting a movie’s lead character be a woman, a person of color and/or a member of the LGBT community is simply considered too great. But Legion M, being owned by fans, has the opportunity to tip the scales. Because if the investors want more diversity and new kinds of stories, that’s exactly what they’re going to get.

“The reason that there are so many superhero movies and reboots and remakes… Hollywood’s figured out the formula. You pick something with an established fanbase, and if you make the movie you know it’s less risky because you know those people are gonna come see the next Superman movie,” says Annison. “Whereas if it’s an unknown story, you just don’t know. So we believe when you make the audience part of the process, these fans that are part of our studio … if you’ve got an audience that’s baked into it, that gives you so much more creative leeway.”

In practice, this means that Legion M, “could come up with a completely new and novel story that’s never been tried before, and know that it’s gonna have some success” — which means that it’d actually get produced, unlike many original ideas that come to Hollywood to die.

Further, fan owners of Legion M can experience unprecedented involvement with the creative process. Not only are they involved with selecting and developing projects, but, “our promise to our investors is that we’re gonna take you along for the ride. When we film a movie, we wanna live-stream from the set. When we have project opportunities, we wanna put them in front of you. We give the Legion a voice.”

To start with, Legion M is partnering with Seth Green and Matthew Senreich’s Stoopid Buddy Stoodios, which created Robot Chicken. Annison explains that they still have “dozens” of projects that networks have rejected, and Legion M is working on bringing some of them to life.

In terms of representation, Legion M doesn’t necessarily want to commit to a quota of diversity. Instead, where they expect to be able to influence Hollywood is at the “table” where these decisions are made — and, “because we’re owned by such a broad, diverse group of people, we’ve got a better shot than anybody else at being able to affect that change.”

As Annison explains: “Fans have the ultimate power. Our money is what makes this whole thing spin around. When we combine and come together, we’ve got all the power.”

Read more about Legion M and how to get involved on their website.

As we approach the Captain America: Civil War Blu-Ray release date, a new deleted scene from the film has been released.

And it’s a Civil War deleted scene that is sure to please Stucky fans.

In the clip, Bucky quickly comes to the defense of bae (a.k.a. Cap) when War Machine briefly takes him down. Bucky gets back at Rhodey by throwing Cap’s iconic shield at him, and as the shield boomerangs back, Steve Rogers catches it. Take THAT, War Machine! #TeamCap

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As we approach the Captain America: Civil War Blu-Ray release date, a new deleted scene from the film has been released.

And it’s a Civil War deleted scene that is sure to please Stucky fans.

In the clip, Bucky quickly comes to the defense of bae (a.k.a. Cap) when War Machine briefly takes him down. Bucky gets back at Rhodey by throwing Cap’s iconic shield at him, and as the shield boomerangs back, Steve Rogers catches it. Take THAT, War Machine! #TeamCap

Watch below:

The movie’s airport scene was easily one of the most delightful moments of the film, so we’re loving this extra dose of Stucky brilliance.

Need more? The Captain America Blu-ray, with a release date set for September 13, includes the following special features:

  1. United We Stand, Divided We Fall – The Making of Captain America: Civil War Part 1 & Part 2 – As the tension mounts, sides are chosen and lines drawn. Learn more about the characters on each side—from Captain America and Iron Man to the latest recruits. In this complete behind-the-scenes look at a landmark in the Marvel saga, we’ll examine their stories through exclusive footage and interviews and discover just what went into selecting the Super Hero teams, filming the epic action sequences and introducing Black Panther and Spider-Man to the MCU.
  2. Captain America: The Road to Civil War – Explore the First Avenger’s fascinating evolution from loyal soldier to seasoned, conflicted hero who questions authority.
  3. Iron Man: The Road to Civil War – From Gulmira to Sokovia, delve into the development and evolution of one of the most iconic characters in the Marvel Cinematic Universe.
  4. Gag Reel – Break the tension of this high-stakes conflict with some hilarious outtakes featuring the lighter side of your favorite Super Heroes.
  5. Deleted & Extended Scenes – Check out never-before-seen footage that didn’t make the final cut of Captain America: Civil War.
  6. Audio Commentary – Directors Anthony and Joe Russo and screenwriters Christopher Markus and Stephen McFeely deliver scene-by-scene insight and explain the storytelling challenges they faced creating the third installment of the Captain America franchise.
  7. Open Your Mind: Marvel’s Doctor Strange – Exclusive Sneak Peek – Go behind and beyond the scenes as Doctor Strange makes his journey to the big screen.

The Digital HD version of Civil War will be released on September 2.

Director James Gunn confirms the name of a Guardians of the Galaxy Vol. 2 creature with the release of some concept art from the film.

The Guardians of the Galaxy have been pretty busy lately while they gear up for Vol. 2. On Friday we learned that they’ll be showing up in Avengers: Infinity War, and tonight we got a sneak peek of a creature the team will be taking on in the GotG sequel.

Taking to Twitter, Gunn showed off a piece of concept art created by Andy Park.

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Director James Gunn confirms the name of a Guardians of the Galaxy Vol. 2 creature with the release of some concept art from the film.

The Guardians of the Galaxy have been pretty busy lately while they gear up for Vol. 2. On Friday we learned that they’ll be showing up in Avengers: Infinity War, and tonight we got a sneak peek of a creature the team will be taking on in the GotG sequel.

Taking to Twitter, Gunn showed off a piece of concept art created by Andy Park.

guardians-of-the-galaxy-2-concept-art

In his replies, he names the creature and states that, no, they aren’t fighting in space.

Then taking to Facebook, Gunn replied to fans who had questions about the image.

An updated synopsis for Guardians of the Galaxy Vol. 2 reads:

“Set to the backdrop of ‘Awesome Mixtape #2,’ Marvel’s Guardians of the Galaxy Vol. 2 continues the team’s adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mysteries of Peter Quill’s true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes’ aid as the Marvel cinematic universe continues to expand.”

So it looks like for those who were lucky enough to see GotG 2 footage at San Diego Comic-Con this year, you’ve already seen this guy in action.

‘Guardians of the Galaxy Vol. 2’ lands in theatres on May 5, 2017