On August 13 of last year, Taylor Swift released the smash lead single “We Are Never Ever Getting Back Together” from her new album, Red. This gave her a huge boost in media attention as gossip outlets start their usual task of trying discover which ex of Swift’s the song was written about.
While media attention gives the artist some needed exposure (it’s not like she needed even more exposure), the backlash it brings with it can have major impact on the artist’s reputation.
Let’s have a look at the key Swift news in the past five months and the media’s reaction to that news.
“Taylor Swift goes full-on pop eveybody! Surprise!” That was most of the headlines said. . Some critics call it “immature”, others call it “pop genius”, Twitter is divided, some fans say they can’t take it anymore, others start “bandwagoning”; A general mess. Her performance at the VMAs gets called the final nail in her country reputation and it flops on country radio, and smashes everywhere else (Wait till they see her American Music Awards performance *falls down laughing*).
Ooops. News hits the Net in October that Swift broke up with Connor Kennedy whom she started dating in May. “Can’t she just keep a boyfriend?” “How about she writes a song called ‘Maybe I’m The Problem?'” “TS is sitting in her bedroom now, writing the Kennedy song, laughing at how many dollars she’s getting for it”. Those were the general responses to the news. Fans from every fandom come to have a laugh at us, TS fans. OK, WAIT! TS is in London rehearsing to perform on the X Factor. Mario Lopez: “T-Swizzle and Harry Styles are dating”. OH NO! *screams, hits a wall, jumps out the window, dies*
That’s what happened to every Directioner on the planet.
And now the battle between Swifties and Directioners starts. Swifties defend their idol saying that it’s normal for girls in their early twenties to date a lot while Directioners get at her saying that “she stole their Harry” (like they were gonna end up married and having blue-eyed kids. PUH-LEASSE) and that she was gonna write a song about him. Directioners start threatening to self-immulate if she doesn’t leave him while Swifties commend TayTay on finding solutions to solve the over-population problem. A mess, once again.
The media starts to focus once more on Swift’s career (the important stuff), now that the October 22 album release date is getting close. The music industry sources are sure that Red is going to do more damage than her previous album, Speak Now. And it does! Red is released to stores with 2 copies getting sold every second and ends up selling 1.2 million copies in its first week without any significant discounts, and ,certainly, without a *coughs* 99-cent-PLEASE-BUY-MY-ALBUM-Amazon-deal *coughs*. The album breaks too many records to count and stays 7 weeks atop the Billboard 200 chart. Fans of other artists resign and admit that she’s the Queen of the US and that their faves could never.
After a two months relationship, the much-anticipated (by both sides) break-up happens and the backlash gets a thousand notches up. Swifties: “She’s better off”. Directioners: “How dare her break little Harry’s heart! Harry, we’re always here for you!”. Ew. Moving on to the gazillion media break up reports, the usual Twitter dragging, etc., the Golden Globes are nearing…
“Safe and Sound” by T-Swizzle featuring The Civil Wars from The Hunger Games was nominated for a Golden Globe for Best Original Song, going against “Skyfall” by Adele from Skyfall (wow!). Adele wins, as expected, and here’s Taylor Swift’s reaction:
I couldn’t help laughing. The gif goes viral, Twitter makes fun of her, her fans get pressed, have meltdowns, get banned from pop culture-discussing sites. Great. But to make matters worse: Tina Fey drops another joke about Swift’s dating life and how she should stay away from Micheal J. Fox’s son. Ugh. More media outlets criticizing her personal life (as if it’s their business), Micheal J. Fox said that Tay should back off (she didn’t even make advances!) and “Taylor Swift writes songs about everybody she goes out with, right? What a way to build a career.” Swifties explode on social-networking websites, he calls to apologize. All’s well.
Conclusion: Taylor Swift is a music artist. Leave her to deal with her personal life alone and appreciate that she does nothing, in public at least, that presents her a bad role model for children (See: today’s pop starts for further info).
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