So… Bridesmaids director Paul Feig will be helming a movie about Play-Doh. How about that?
Well, we already have the Winnie the Pooh and Dumbo movies announced, so in hindsight, maybe we should have seen this coming.
Undoubtedly inspired by the Lego Movie and Transformers, Fox is developing a movie about the popular kid’s toy Play-Doh by Hasbro.
Bridesmaids and The Heat director Paul Feig has joined the project as director.
The Lego Movie proved that a franchise doesn’t need its own pre-established characters in order to be successful; its hero Emmet (Chris Pratt) was a generic Lego figure who was joined by iconic Lego-fied characters from other franchises.
And Battleship only needed the star power of Rihanna to make it interesting.
Related: Jason Segel to write, co-direct Lego Movie spin-off with Drew Pearce
But Play-Doh doesn’t have that luxury — in fact, unless we’re talking some Pokemon-style blob morphing (we all know what the Ditto got up to at the Day Care), the franchise doesn’t lend itself to characters at all.
We don’t yet know whether this movie will be live action or animation; perhaps it’ll even be good old-fashioned claymation, Wallace and Gromit style. We’re kind of hoping for the latter.
Honestly, there are a lot of reasons why this idea shouldn’t work. But we do see potential here: instead of trying to incorporate play-doh into the real world in some weird Toy Story-esque way, what if an entirely new universe was created in which everything was made of Play-Doh?
Related: Toy Story 4 detached from original trilogy, less toy-human interactions
Think along the lines of Wreck-It Ralph, setting the characters in a world where everything — including the characters themselves — was made of mold-able, edible colorful dough. That’d be a fun children’s film, if nothing else.
Or, of course, the story could be set in the 1920s, noir-style, an garnered old detective needing the help of a bunch of mischievous Play-Doh blobs to solve the most recent murder mystery. The possibilities are endless!
Paul Feig has also been announced as the director of the all-female Ghostbusters reboot starring Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones.
We can’t wait for this movie to… take shape.
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