Netflix has passed on picking up Agent Carter for a third season, and now they’re explaining why.

The cancellation of Agent Carter sent shock waves through the Marvel fandom. We get so few female-led properties in the superhero world, and Peggy was unapologetically kickass on every level. When ABC didn’t renew the show for another season, fans immediately started pitching to Netflix, hoping they would give the S.H.I.E.L.D. founder a new life.

Alas, it wasn’t to be so. In an interview with EW, Netflix Chief Content Officer Ted Sarandos explains why they decided to pass on the opportunity.

The first reason was because they’re looking for “truly original brands to own.” Netflix, as you probably know, already has a pretty clear corner on that market with Daredevil and Jessica Jones, both of which have been wildly popular, as well as their upcoming series Luke Cage and Iron Fist, all four of which will eventually merge into an Avengers-esque crossover series called Defenders. Plus, the Punisher is getting his own series, too.

ABC had already owned and put out two seasons of Agent Carter, which means, creatively, Netflix couldn’t take over the show and make it their own. They would have to honor what came before and make sure it had the same look and feel. Considering how wildly popular their original series have been (for reference, check out the current buzz about Stranger Things), it’s understandable that they’d rather focus on something they can build from the ground up.

The second reason why Netflix passed on Agent Carter is a bit more technical in that the streaming service likes to release its original content globally, something that would be difficult, if not impossible, due to Agent Carter’s current international restrictions. As Sarandos says, passing up on Agent Carter was “a business decision more than a creative one.”

But neither of those reasons make the situation any better for fans of the character and her solo show. While Netflix would’ve been an ideal place to watch Peggy’s next great adventure, we’ll have to hope the showrunners and Hayley Atwell can swing something else instead.

Are you disappointed Netflix isn’t picking up ‘Agent Carter’?

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