Guardians of the Galaxy has been a massive hit for Marvel and Vin Diesel’s character Groot was a big part of that success, but was he cast because of his massive social media presence?

Now, before Diesel fans start throwing rocks, hear us out on our social media theory.

If you’re a fan of the Fast and Furious actor, you’re well aware that he has a whopping 83.6 million Facebook fans. If that doesn’t impress you, it should. He has more likes than any other actor on the planet and is very in touch with his fans – something studios would be very interested in using to their advantage to increase a movie’s exposure.

For reference Will Smith is the next actor on the list, with 10 million fewer fans, which is pretty astonishing considering how massive of an actor Smith has been over the last 20 years.

With the international box office becoming more and more essential for a film’s success, having an actor with such a massive social media presence in the international market is key.

Guardians of the Galaxy pulled in $94M at the box office during its opening weekend, which is incredibly impressive for an entirely new group of superheroes. It has just crossed $500 million worldwide today, with nearly half of that coming from international markets without being released in China, Japan, Germany or Italy yet. It’s also now Vin’s most successful film ever at the domestic box office.

Recently, there was an interview released which featured Kick Ass 2 actress Chloë Grace Moretz. While being asked multiple questions about her latest film If I Stay, she explained that her most bizarre experience while auditioning for a role was when a casting director asked her how many Twitter followers she had at the beginning of an audition.

‘If you don’t Instagram or Tweet your movies then they aren’t going to succeed’


For reference the actress has 1.1 million Twitter followers, which is a fairly respectable number for a talented actress of her age and popularity. But she explained that she couldn’t believe that the casting director even cared enough to ask her during an audition.

She insinuated that her social media presence was deemed vital for her chances of landing the role with this large film and she revealed that she did not end up getting the role. Now, Moretz could have not gotten the role for a multitude of reasons, but this is the first time we’ve ever heard of an actor being directly asked how large of a social media presence they have.

vin diesel social media facebook fans fox

Moretz continued, saying, “Instead of being asked how you want to approach [the role], they tell you that if you don’t Instagram or Tweet your movies then they aren’t going to succeed.” This is a very surprising statement and if it’s happening with other actors (which is highly likely), then it’s truly a paradigm shift from what we’ve seen in the past with actors and auditions.

Normally actors are asked to read scripts, meet other cast members already involved, talk with studio heads, directors, writers, producers, you get the point. Twitter followers or Facebook likes haven’t exactly been the first things that come up when an actor shows up for an audition for a massive film.

Back when Vin Diesel was making his way around the web saying that he was going to have a role in a new Marvel movie, he was throwing out some massive hints, pointing at posters in Marvel Studios’ offices, posting an image of The Vision on Facebook and then taking it down and that’s when everyone began speculating.

Most believed that with his size, tough guy persona and deep voice that he’d be playing the villain that every Marvel film is building up to: Thanos.

That role ended up going to actor Josh Brolin, who we heard for the first time in Guardians of the Galaxy as Thanos and The Vision role ended up going to actor Paul Bettany, who previously voiced J.A.R.V.I.S. in the Iron Man trilogy and The Avengers.

vin diesel groot small social mediaAfter all the speculation Vin Diesel finally revealed that he would be voicing Groot, the character essentially no one outside of comic book fans even knew or cared about. What no one could have expected was that Groot would end up being one of, if not the biggest, highlights in the entire film despite saying only three words (four if you count the one time he said “we”).

Guardians of the Galaxy had a unique problem, in that not even American audiences knew who the superheroes were, the director wasn’t a household name, neither were the actors, and the story was entirely in space.

The actor best known in the film was two-time Academy Award nominee Bradley Cooper, who wasn’t even on screen, but voiced the second most popular character Rocket Raccoon.

Marvel have proven to be incredibly smart and when taking a look at all of the check boxes for Guardians, they undoubtedly had a big box with “find an actor with international appeal” beside it to check off.

That’s where Vin came in. The actor has the biggest international appeal of any Hollywood actor on social media and if you check out his official Facebook page, you’ll see his over 80 million fans eating up every Guardians of the Galaxy related post he made over the last six months leading up to Guardians’ release.

This was even more apparent when Groot became a star during Guardians of the Galaxy’s #1 run at the box office. The actor posted pictures of himself wearing “I am Groot” t-shirts which had millions of views and likes. International and stateside fans were falling over themselves to share Diesel’s posts about the film on Facebook and he was trending, along with his character who a year earlier 99% of the world had never even heard of.

‘I am Groot’ has become Marvel’s new ‘I am Iron Man’

Despite the fact that Chris Pratt was the star of the film, and did one hell of a job as the leading man, everyone wanted to hear three little words from Vin Diesel at all the premieres around the globe – and why not? It’s catchy, we can use it online in nearly any situation and now “I am Groot” has become Marvel’s new “I am Iron Man.” Fairly lucky for them, considering the latter phrase had become a bit stale, they get a new one just in time for it to become a global phenomenon.

Guardians of the Galaxy desperately needed international appeal because it barely had any domestic appeal prior to its last few trailers, which is really when fans truly started gaining interest and it began generating traction due to solid word of mouth after early reviews started to roll in.

This isn’t intended to discredit Vin Diesel’s work as Groot in any way, because he was obviously brilliant, but because of Groot’s one line, nearly anyone (with a deep voice) could have voiced Groot and most likely would still have been a gigantic hit with moviegoers. His beloved presence was felt because of the incredible VFX artists working their magic to bring this tree-like character to life and tap into our deepest emotions.

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Especially considering one of the most memorable parts of the film was when baby Groot was dancing during the mid-credits scene – a scene where Groot doesn’t speak at all. But when fans can put a face to the character, it becomes all the more popular and even more advantageous to Marvel for promotional purposes.

So, what does all of this mean? Was Vin Diesel the right guy for the job? You bet he was, but maybe not because of his unique voice and unlikely due to his past experience doing voice work on The Iron Giant.

Marvel have become marketing ninjas and they saw the potential to include a cast member that only has three words, yet would bring them 80+ million adoring fans spreading the word that Vin Diesel, the actor with 80 million strong, is the voice behind the heartstring-pulling superhero in their latest film.

Guardians of the Galaxy owes quite a bit of its success to Diesel and we would never take that away from him, but Marvel is behind-the-scenes pulling the strings in exactly the right way and there’s no doubt in our mind that they’re a lot smarter than the rest of us.

Which means their casting choice for Groot may have been a bit more about brilliant promotion as opposed to brilliant voice work.

The real question is how this will affect casting in the future. Will the first question during all auditions become: How many Facebook fans do you have?

It wouldn’t surprise us in the least.

Sherlock finally made it to Hall H at Comic-Con and the creative team brought a few surprises. Steven Moffatt, Sue Vertue, Mark Gatiss, Amanda Abbington, and Benedict Cumberbatch were on hand to the thrill of fans.

Benedict Cumberbatch and crew definitely know how to work a crowd. Here are the top highlights of the panel that played to a crowd of thousands.

1. Season 4

They are currently two weeks from finishing Sherlock season 4. Cumberbatch said that “a lot comes home to roost this season… it’s ballsy.”

They have 26 pages to film this Tuesday. Cumberbatch states that the monologues are very challenging and take a lot of work.

As for actors’ favorite lines this season:

Gatiss: “Sherlock.”

Abington: Not a line but a beckoning gesture.

Cumberbatch: Can’t say.

Key names for next season (change from doing key words):

  • Moffat: Smith
  • Gatiss: Thatcher
  • Vertue: Sherinford

2. Keeping the show fresh

By not making as many episodes, the creators feel they actually keep the quality. They joked that under normal standards they’ve actually made about half a season of a standard TV show, or 13 episodes.

There are no plans for any other Victorian Era shows. Moffat feels that it would be less interesting if the mind palace returned there.

3. Learning curves and drugs

Gatiss stated that with 90-minute episodes you “really have to put [Sherlock and Watson] through the ringer.” Moffat added that because of this, Watson has to evolve. Watson can’t keep being amazed by Sherlock. As for Sherlock, “he can’t be the weird scary amoral man we met in the first episode… geniuses learn… he has to learn.”

Sherlock’s drug addiction comes back when he is not working. It’s hinted that the addiction will be a bigger issue this season than in the past.

4. The coat and the hair

There is apparently a big debate every year over changing the iconic coat. Sue Vertue wants to change it, and Steven Moffat wants to keep it. Benedict Cumberbatch dove into the debate stating, “I’m quite hung up on the coat…. but sometimes it has to come off.” The audience reaction was predictable.

Cumberbatch joked that he loved playing Sherlock in the Victorian era because of the slicked back hair. In the modern era it takes forever for his hair to get done. On a serious note, he loved the more straight-laced, clipped version of Sherlock.

5. First ‘Sherlock’ season 4 trailer

The teaser trailer featured this phrase over and over: “Something’s coming. It may be Moriarity, maybe not.” Literally every character we know and love looks like they are scared, angry, or worried on an epic scale.

One of the best moments is Mrs. Hudson saying with supreme venom to Mycroft, “Get out of my house you reptile.” Watch below:

6. Improv and family

There is actually, according to Cumberbatch, very little improvisation on set. It’s about how to do what’s there, and not messing with the script. He firmly believes that what is there is what is needed for the show.

Cumberbatch genuinely loves having his mom and dad play his TV mom and dad. Every now and then he can see his mother struggle to call him “Sherlock” and not “Ben.”

7. Mary in the know

Abbington didn’t know she was an assassin until well into the last season. When she found out, she told partner Martin Freeman, “My God, [the fans] are going to hate me.” Despite this, she loves the flawed characters of the series.

8. When will the series return?

No date was given for either the BBC release date or the PBS release date. We only know that it will premiere in 2017.

9. The dog photo

According to Cumberbatch the dog (depicted above) was a nightmare. “The dog wouldn’t fucking move,” he said. The companion was supposed to drag Sherlock all over London, but the dog didn’t like people, concrete, crowds… really anything about an urban setting.

Moffat and Gatiss resorted to writing a new scene on the spot to account for the lack of the dog’s interest in roaming. According to Gatiss all it did was drool on the concrete.

10. Future seasons?

Touching on the future of the series, Moffat stated, “Why is everybody assuming they survive season 4?” Gatiss joked, “We’re skipping season 5 and doing season 6.”

Moffat clarified that — contrary to recent reports — he never said that this season would be the last one (He’s right: All he said was the schedules of Cumberbatch and Freeman are only getting more difficult to work with). Gatiss added that they want to do more seasons, and they hope that they are able to.

Sherlock will be back in 2017. What do you think of the first season 4 trailer?

Marvel presented at San Diego Comic-Con on Saturday evening and offered new looks at Guardians of the Galaxy Vol. 2, Doctor Strange, Spider-Man: Homecoming, and more.

“We only want to come to Hall H when we have a lot to show you,” teased Marvel’s Kevin Feige at the start of the panel. Indeed, they had a ton to offer — including news of a new Marvel theme park attraction!

Everything we’ve learned at Marvel’s SDCC panel

  1. Marvel kicked off their panel with a new logo and updated fanfare by composer Michael Giacchino.

  2. Black Panther had some casting news to share: Lupita N’yongo will be playing one of the guards at Wakanda named Nakia. Meanwhile, Michael B. Jordan will be playing Erik Killmonger. We also received brand new casting news: Danai Gurira has joined the movie — She’ll play Okoye, head of Dora Milaje! Finally, a new logo for the film was revealed:


  3. Thor: Ragnarok unveiled a behind-the-scenes look at the new film which included a look at Cate Blanchett as Hela. They also showed a documentary-style clip (think The Office) explaining where Hulk and Thor were during the events of Captain America: Civil War! In it, Thor had a tiny bed for Mjolnir and a crime board that tried to connect the Infinity Stones and discover their purpose. There is also mugshot of Loki. Like Black Panther, Thor: Ragnarok had a new logo to show off with a retro looking subtitle:


  4. Doctor Strange’s portion of the panel kicked off with a smoke and laser show to introduce Benedict Cumberbatch.

    Tilda Swinton was also at the panel and spoke about the Ancient One. “The truth is, anyone can be The Ancient One,” she said. A clip from Doctor Strange was also showed in which Steven Strange meets Tilda’s character (It won’t be online).

  5. Thankfully, a brand new and wholly epic Doctor Strange trailer was released. Watch below:

    A new poster was also unveiled:


  6. Next up was Spider-Man: Homecoming. Director Jon Watts described the film as a high school movie about a 15-year-old Peter Parker who’s in the 10th grade. A new clip was unveiled and had a strong John Hughes vibe — Peter Parker is just your average high schooler trying to get through the day. There was also this great moment:

  7. Next up: Guardians of the Galaxy Vol. 2, which kicks off a few months after the first movie. The entire cast was there to introduce a new scene in which a very adorable Baby Groot helps Yondu and Rocket break out of prison. Baby Groot even has a little outfit! Adorably, the Ravengers — who captured Yondu and Rocket — refuse to hurt Baby Groot because of how cute he is.

    This movie got a new logo as well.


  8. Speaking of Marvel’s space dramedy, the studio also confirmed rumors of a Guardians of the Galaxy theme park attraction. It’s called Guardians of the Galaxy – Mission: BREAKOUT! and debuts Summer 2017 at Disneyland’s California Adventure theme park. Sadly, it’s replacing the classic Tower of Terror ride. Check out a behind the scenes video of the attraction:

  9. Marvel ended their panel by confirming that Brie Larson will play Captain Marvel, as was previously rumored. She took the stage to say hi to the adoring audience, and participated in a giant Marvel selfie:

All in all, Marvel had a ton to share. What do you think of all the developments?

DC kept the trailer train trotting along today with an all new trailer for Suicide Squad!

Though Suicide Squad is just a few weeks away from hitting theaters, DC kept the momentum going today with an all new trailer featuring music from the soundtrack, new footage, and a better look at what exactly we can expect from the upcoming villain-focused super hero movie. Check it out below.

The new (and likely final) Suicide Squad trailer comes after surprise premiere of the Wonder Woman trailer and an even bigger surprise with our first look at the Justice League trailer. As with the other trailers today, this one debuted publicly alongside its Comic-Con Hall H premiere.

In this trailer, we hear a lot from Will Smith who plays Deadshot and arguably the most decorated and respected actor among the cast. “They’re gonna blame us for the whole thing. We’re the patsies, don’t forget. We’re the bad guys.” The trailer is jam-packed with all of the villains and their powers and skills on full display.

We also get a better look at the leader of the pack, Jared Leto’s The Joker. “I can’t wait to show you my toys,” Leto’s Joker says while slapping around a man.

Margot Robbie’s Harley Quinn also gets a lot of screen time in this trailer. Though, most of it features close ups of her back side, which stays close to the adult, rugged tone of the other trailers we have seen thus far.

There’s no doubt that fans will be flocking to theaters rooting on the bad guys when Suicide Squad hits theaters on August 5th. Suicide Squad features

What did you think of the thrilling, action-packed trailer for Suicide Squad?