An extensive piece released by USA Today this evening highlights the steps publisher Little, Brown is taking to release and promote J.K. Rowling’s The Casual Vacancy.

For starters, we now know that Rowling will be making United States television appearances on ABC’s Nightline, World News and Good Morning America programs, as well as The Daily Show with Jon Stewart on Comedy Central. She’ll also participate in two print interviews in the U.S., one of which is with USA Today.

When it comes to pre-release hype, a Madison, Connecticut bookseller disappointingly noted that it hasn’t received much in the way of advertising. “I’ve been in the dark,” says Kathryn Fabiani, “We had no posters … It hasn’t been easy. People are curious, but they don’t know what to expect. [The upcoming release] seems almost invisible. We’ve been taking some pre-orders and we’ve got some activity, but nothing like Harry Potter.”

As for the unique marketing campaign being run for the book, Barnes & Noble believes most of it was at the wishes of Rowling herself. B&N vice president for marketing Patricia Bostelman says, “Apparently much of their behavior is at J.K. Rowling’s wishes. She has very strong opinions on how she wants publishing of the book handled. … She’s trying not to live on the laurels of Harry Potter and very much wants to have this book stand alone, on its own merit, just as if she were just any other author who was landing on the scene.”

Finally, it is confirmed that no advanced copies will be released for press. The book has an initial print run in the U.S. of two million.

Earlier today we learned that Rowling’s only United States fan appearance will be in New York City for a ticketed audience of 1,100.

Live in the Los Angeles area and want to attend a Casual Vacancy midnight release party? Check out this Facebook event!

The News
The Podcasts

Hype is our flagship podcast talking all things fandom

Episode #139 – Fill In The Blanks

Selina, Pam and Marama are back for another jam-packed episode of Hype Podcast! This week, the girls are breaking down everything from Disney’s recently released Beauty and the Beast and news coming out of the upcoming adaptation of Mulan, to the upcoming Prison Break revival, and The 100 season 4!

March 24, 2017
The Reviews