The Hunger Games hit store shelves this past Saturday, and all numbers indicate that the release was a big success for Lionsgate.
The film sold 3.8 million DVD and Blu-ray discs, surpassing Breaking Dawn – Part 1′s 3.2 million and Eclipse’s 2.7 million. It did not beat Twilight and New Moon which sold 3.8 million and 4 million respectively.
Of the copies sold thus far, 1.3 million were Blu-ray.
Lionsgate says their Hunger Games launch was their “most aggressive marketing campaign ever.” Over the past few weeks we reported heavily on the sneak peeks, release parties, and special editions.
Thanks to The LA Times.