Best and Worst Movie Posters of 2012

2:00 pm EST, December 31, 2012

Every year, fandoms and movie lovers the world over get hundreds of new movie posters (sometimes 10 or 12 from the same movie) and there are always a few that elicit an “Oooo!” of excitement, or an “Ugh!” of disgust. Some that we hate may be from movies we love, and occasionally we even love posters from movies we hate.

As we are HUGE movie junkies, it’s sometimes hard to pick and choose from the myriad of options out there, especially when you try and choose between genres. Do you go for the poster for the drama that’s beautifully crafted and intricate, or the option from the cheeky indie comedy that makes you smile? And where does that leave our fandom movies that we love on principle? How are you supposed to choose?!

While our favorites may not always match up with everyone elses’ opinions, it’s always fun to take a look back and try and select the best and worst from the year past, so we wanted to highlight a few of the hits and misses in the movie poster business from 2012. Let’s start with the best…

The Best

10. 21 Jump Street

There is just something about this poster that represents high school prom in all the best ways… balloons, banners, streamer curtains, plus there’s the added bonus of Channing Tatum and Jonah Hill in white tuxes. While it may not be screaming creativity or anything, this poster represents everything that the movie is, and it does so brilliantly.

9. Jeff Who Lives at Home

Anyone with siblings knows that this poster says so much, and with very little. You get the immediate impression that this movie isn’t flashy or over the top, but you will get a good look at a pair of brothers and how they function as a family. The wood paneling and dated photos transport you back to your childhood home and get you in the perfect mindset for this movie.

8. Wanderlust

There’s just something refreshing about a poster that doesn’t even need the faces of the leads to be compelling that makes us smile. How can you not feel the freedom bursting out of this poster? It makes us want to kick off our shoes & join in, and whether or not you liked the movie itself, this poster just puts us in a good mood.

7. Moonrise Kingdom

The old school feel of this poster is what makes it so remarkable. Upon seeing it, we were not only drawn back into the world of the movie, but it made us nostalgic for old class photos from school, and giant group shots from summer camp. I can almost smell the pine woodchips and the smoldering campfires now…

6. Brave

While there is still a dramatically mixed reaction to this movie, it is hard to deny the beauty drawn into the vista in this poster. The green of the hills and the red of Merida’s hair bring an undeniably Scottish air to the visuals and surely do their job in enticing you into the breathtaking world of Brave.

5. Beasts of the Southern Wild

Such a simple poster, but it’s dramatic and effective nonetheless. The colors and unfocused realness of the design entice us to dive into this little girl’s world and find out what exactly Beasts of the Southern Wild is all about.

4. Abraham Lincoln: Vampire Hunter

While this may seem a little controversial, we find this poster simply fabulous. The idea of Abraham Lincoln hunting vampires is campy and ridiculous, but this poster manages to make the whole idea seem credible, while also creating a beautiful nighttime backdrop that sets the scene perfectly. We weren’t sure there was a way to make such a stunning poster for such a crazy movie, but the people behind Abraham Lincoln: Vampire Hunter definitely knew what they were doing.

3. Killing Them Softly

In many ways, simple is best. This poster represents that idea in the all the best ways. It highlights the idea of the movie without going over the top or committing the cardinal sin of bad movie posters, slapping the lead in the center of the poster to eliminate all need for creativity. This film is all about guns for hire and how they handle death, and nothing illustrates that better than a bloody thumbprint and a business card.

2. The Master

The Master lead award show discussion for quite a bit of the fall film season, but has been overshadowed in the wake of nominations for the Critics Choice and Golden Globes. When it comes to movie posters though, this is the perfect way to highlight the general feel of the movie without going over the top. It subtly gives you ideas of the dated setting of the film, and the use of the water line gives a subtle hint to where this film will take place without beating you over the head with it. The beautiful simplicity seriously gives this poster an edge over its competition.

1. Les Miserables

There was a great potential for disaster with this poster, but Tom Hooper and company nailed it. Based upon the iconic image of little Cosette that has graced numerous playbills and programs the world over, the movie poster manages to pay homage to that of the stage show, while also painting a realistic idea of what this film is going to be. Les Miserables is a classic musical that is bound to succeed, and with posters like this, there is no doubt as to why.

THE WORST

10. Flight

While the movie has had mixed reviews, this poster makes our worst list at number 10 due to 2 distinct things. One, the simplicity of this poster would make a real impact if it wasn’t so confusing. If this movie is ultimately about a plane crash and the life of the pilot, why does this poster not, at least, show a plane in freefall, or at least slanted toward the ground. Two, a person could gather from the title alone that this movie includes airplanes, so what more do we learn from this poster? The answer is nothing. Basically, we just expected more.

9. Cloud Atlas

This poster represents everything that is wrong with large ensemble cast film posters these days. While we understand the desire to put all those gorgeous faces on one poster, it ends up just feeling muddled and overdone. Not to mention that the resulting collage of heads ends up looking like some creepy monster. Plus, for a movie as complex as Cloud Atlas, surely there is a better way to represent the film that with a typical comic book style fashion…

8. Dark Shadows

While this poster isn’t a total disaster, it makes our list because it raises more questions than answers, which may be good for a movie, but it spells disaster for a poster. First of all, why is everyone’s skin tone the exact same as Johnny Depp, who is supposed to be playing a vampire? It almost seems as if they all decided to splash flour all over their faces, and, frankly, looks a bit ridiculous. Also, this has to be one of the lamest taglines of the year. “Every family has its demons.” Really? Yeah, we aren’t even gonna go there.

7. Celeste and Jesse Forever

This poster for Celeste and Jesse Forever makes the list basically due to boredom. It doesn’t inspire much desire to see the movie and it doesn’t give much of an idea as to what this story is all about. Also, its not exactly a great picture of the two leads, and they are not ugly folk. Frankly, we just expected more. When you have such amazing talents to showcase in Rashida Jones and Andy Samberg, surely the poster could pack more punch.

6. Hope Springs

We all know that Meryl Streep is amazing and there is no doubt that we all adore her, so nothing against the lady, but this poster is quite… weird. First, if you stare at her hand that is touching her face long enough, it starts to seem like maybe her hand shouldn’t bend that way, which just weirded us out. Also, there had to be a better way to sell a movie about an older couple spicing things up in their marriage than with Meryl Streep in a bookstore.

5. The Apparition

No offense to Ashley Greene, but in this poster, she looks more pissed off than scared, which throws the whole idea of this scary movie into jeopardy. Plus, are those human hands? Or ghostly hands? And why is she naked? The weirdness of all of those questions equals the sum total of why this poster made our worst list. Now we have to just stop looking at it…

4. Playing for Keeps

Why does photoshopping actors and actresses onto colored blocks make producers think people are going to pay to see the movie? If we had never seen a trailer for this movie, we would have no idea that Gerard Butler is playing a retired soccer stud who coaches a little league team. While you can probably guess that this is some sort of romantic comedy, this poster does nothing to sell the film, and if the powers behind the movie can’t sell it, maybe it’s just not worth seeing.

3. Joyful Noise

One look at this poster and an unsettling question arises… What kind of auditorium has a balcony like that and sits the audience on both sides of the stage? It just made us wonder where exactly the stage is in that place. We get that sometimes you’re supposed to suspend belief in a movie, but a poster that seems to defy logic usually just leaves us scratching our heads, rather than running to the box office to buy a ticket.

2. Chasing Mavericks

What exactly are Gerard Butler and the other guy (what’s his name again?) supposed to be doing in this poster? They don’t seem to be looking at each other, and the placement of their floating heads just seems awkward. Well, at least we’ve been given a wave in the picture so we know that this movie is about surfing. With a title like Chasing Mavericks, it could be about anything, so at least we get a hint. Overall, this poster just fails in one too many ways…

1. Katy Perry: Part of Me

Lastly, our worst movie poster of the year goes to Katy Perry: Part of Me, and it has nothing to do with her, or her purple hair. Mostly, how is a poster in which she is sitting in popcorn supposed to inspire us to go to the theatre? It sort of just grossed us out, thinking about people sitting in our popcorn. Plus, there’s that really awkward look on her face. Poor Katy.

Well, there we are! Our 10 best and worst movie posters from this year. We hope you may have discovered 1 or 2 new ones, or maybe you have a favorite that we didn’t mention (or one that you just HATED). Sound off in the comments below and let us know what you thought about this year’s stock of movie posters.

‘The Space Between Us’ set report: What if a human was born on Mars?

Hypable visited the set and spoke to the film's stars.

12:00 pm EST, January 17, 2017

Could a human be born on a distant planet and later survive on earth?

It’s not only a premise that the upcoming science fiction tale The Space Between Us asks, but a real question and concern that people at NASA have considered as well.

Inspired by his son’s obsession with Mars, and the kernel of an idea from another writer he works with, film producer Richard Lewis picked up the phone and posed the question to members of NASA.

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Could a human be born on a distant planet and later survive on earth?

It’s not only a premise that the upcoming science fiction tale The Space Between Us asks, but a real question and concern that people at NASA have considered as well.

Inspired by his son’s obsession with Mars, and the kernel of an idea from another writer he works with, film producer Richard Lewis picked up the phone and posed the question to members of NASA.

He never would’ve guessed what was going to happen when he spoke to them.

“I called a group of NASA scientists and said, ‘So what would happen if an astronaut turned out to be pregnant on a flight to Mars?’ and there was just silence on the other end of the call. And they said, ‘Are you listening to our phone calls?’ I said, ‘No, I’ve never spoken to you in my life.’ And they said, ‘It’s going to happen, and we don’t know what to do.'”

That was when he teamed up with screenwriter Allan Loeb and started fleshing out an answer. “I thought, wow, that’s the beginning of an interesting story.” Lewis even worked with his father, a heart specialist, to examine how that muscle would develop differently on Mars, and aspects of this research became a big part of the story.

The Space Between Us is an interplanetary adventure following a human boy named Gardner Elliot (Asa Butterfield) born on the distant red planet. His mother, an astronaut, only realized she was pregnant with Gardner after leaving on her mission to colonize Mars.

Once Gardner reaches his teenage years he becomes interested in leaving East Texas (yep, on Mars) and returning to the home of his species. Not only is he curious about Earth, but Gardner has also fallen for a girl named Tulsa who’s literally tens of millions of miles away in the state of Colorado. The two met online and can relate over their outsider perspectives.

There’s just one problem: Tulsa doesn’t realize that Gardner is literally living on Mars.

Hypable visited the Albuquerque, New Mexico set of The Space Between Us starring Butterfield, Robertson, and Gary Oldman in late October 2015. On the day we visited, Asa, Britt, and crew were at the tail end of their 37-day shooting schedule which took them through New Mexico, Las Vegas, and Malibu.

It was Day 31, and indoor and outdoor shoots were taking place at Highland High School located in the southeast quadrant of Albuquerque. Since it was a weekday, real classes were in session as Asa and Britt shot outdoor scenes.

The real students who walked by the production had mixed reactions. Some watched and Snapchatted the excitement, while others passed by as if a Hollywood production wasn’t filming right before their eyes. Later in the day, after the real students went home, production moved inside the school to shoot a scene where Gardner and Tulsa meet in person for the first time. It’s one of the more touching moments in the movie.

Earlier, Asa walked into our press tent carrying a drone in tow. He had recently purchased it to try and capture aerial footage for fun, and was learning how to operate it in between filming his scenes.

Both the aerial device and Gardner struggle to deal with Earth’s gravity.

When asked how he handles playing a character who has never been on Earth before, Asa describes it as a very unique experience. “It’s hard to put yourself in that kind of position because we [as humans] are so experienced in the world, and to completely strip all that back and be absolutely in awe at everything you see — a tree, a doorman — everything’s interesting,” he says.

space-between-us-asa-britt

Tulsa (Britt Robertson) experiences zero gravity with Gardner (Asa Butterfield).

Living on Mars your whole life doesn’t mean you’re missing hormones, so girls are also of interest in Gardner. On the relationship between his character and Tulsa, Asa tells us, “They both have this longing desire for being somewhere. Belonging somewhere. Tulsa’s been jumping around through various foster homes, she’s never really settled anywhere. Gardner spends his life on Mars. No one knows he exists. They’re kind of united by this experience.”

“He’s an alien, and she’s an alien, and this is the journey of the story,” Lewis tells us. “Watching these two characters connect, and the disconnects, the misunderstandings, and then ultimately they have a connection.”

Those good and bad connections were present in the scene we observed, which finds Gardner surprising Tulsa in her school hallway. As someone who is tough and reserved, Tulsa is understandably frustrated by Gardner’s sudden appearance. The two still haven’t communicated well with one another — Adorably, Tulsa is unaware that when he says he’s from “East Texas” he means the establishment on Mars.

With Gardner now on earth, the two begin to form a close bond as the Mars-born boy tries to discover his roots.

Co-starring in the movie is Gary Oldman, whose character originally organized the trip to Mars. He wasn’t on set the day we visited, but the actor has a very important role in the movie.

The Space Between Us opens in theaters February 3, 2017.

‘Rogue One’s’ best scene doesn’t involve the heroes

It's a nameless character who saves the day.

8:15 am EST, January 17, 2017

Among the many exceptional scenes in Rogue One: A Star Wars Story, one of the most poignant ones doesn’t even involve any of the main heroes.

Rogue One  is full of memorable moments, some breathtaking, some endearing in the way we’ve come to expect from Star Wars, and all full of an epic sense of the lengths people will go to in the name of hope. It also stands out because of its representation, with a female main character and a diverse cast of supporting characters. But it’s the scene almost at the very end that makes its story truly unique.

It takes place after Jyn Erso and her band of rebels have already completed their mission, and the Death Star plans that they have given their lives to procure are being physically carried through the Profundity by a single individual, while the ship is under attack. Close at his heels is Darth Vader, finally revealed in all his lightsaber-wielding, terrifying glory, killing rebel soldiers left and right. The door jams in front of the man holding the plans, with only a slight gap left open – just enough for him to fit an arm through and frantically get the device to one of the fleeing rebels on the other side, knowing fully that this is the last action he’ll ever carry out.

Read full article

Among the many exceptional scenes in Rogue One: A Star Wars Story, one of the most poignant ones doesn’t even involve any of the main heroes.

Rogue One  is full of memorable moments, some breathtaking, some endearing in the way we’ve come to expect from Star Wars, and all full of an epic sense of the lengths people will go to in the name of hope. It also stands out because of its representation, with a female main character and a diverse cast of supporting characters. But it’s the scene almost at the very end that makes its story truly unique.

It takes place after Jyn Erso and her band of rebels have already completed their mission, and the Death Star plans that they have given their lives to procure are being physically carried through the Profundity by a single individual, while the ship is under attack. Close at his heels is Darth Vader, finally revealed in all his lightsaber-wielding, terrifying glory, killing rebel soldiers left and right. The door jams in front of the man holding the plans, with only a slight gap left open – just enough for him to fit an arm through and frantically get the device to one of the fleeing rebels on the other side, knowing fully that this is the last action he’ll ever carry out.

This character has no name, and we know nothing about him beyond this scene. But faced by the most fearsome threat and terrible odds, he abandons fighting and uses his dying moments to get the plans across the doomed ship, and to Princess Leia.

It’s not common to see a scene like this one – scenes that convey the power of the collective action of many people across different areas – done so skillfully, especially in movies that are so character-driven.

In Star Wars, we’ve always focused on Luke and Leia and Han, and more recently on Rey, Finn and Poe. Although we knew that the Rebellion was the fruit of the efforts of many, we never had such a clear look into just how many lives were involved.

Rogue One the Rebellion

This final scene brings it all together, tying together the various storylines we know in an epic finale, and finally connecting them to Episode IV in a perfect mix of excitement and nostalgia. Without this character, driven by desperate hope rather than fear of his imminent death, Rogue One’s mission would not have ended successfully, Leia would have never received the plans… and none of the story we already know would have taken place.

For once, it was a character whose face we didn’t even see properly, dressed just like everyone else, fulfilling his own small role in a much bigger mission, who saved the day.

This ending, maybe even more meaningfully than the stories of the heroes we know and love, shows us the very essence of the Rebellion: a movement of dedication and sacrifice, full of people like the ones that died on Scarif, that put themselves between the plans and Vader, that drove the mission to success in their dying moments – and that stopped the race to save their own lives in favor of securing the mission’s objective.

We, as the audience, can find ourselves in the nameless rebel soldier and his sacrifice – a realistic and emotional portrayal of what makes any movement for change possible: the sacrifices of a vast number of people whose names and faces we may never know, whose stories may never be recorded, but whose lives were spent in search of a better future for the generations that follow.

What scene in ‘Rogue One’ impacted you the most?

Sherlock season 4, episode 3 is the last new material fans will see for a very long time. Was it a satisfying farewell to the series?

The Sherlock season 4 finale is a healthy mix of emotional highs and lows. But was it, as co-creators Stephen Moffat and Mark Gatiss describe, “television history?” No. It was not. It was not even the best episode of the Sherlock series.

However, it is what we have to left to unpack as we leave Holmes at Watson in 221B by the fire. Let’s get on with it, shall we?

Read full article

Sherlock season 4, episode 3 is the last new material fans will see for a very long time. Was it a satisfying farewell to the series?

The Sherlock season 4 finale is a healthy mix of emotional highs and lows. But was it, as co-creators Stephen Moffat and Mark Gatiss describe, “television history?” No. It was not. It was not even the best episode of the Sherlock series.

However, it is what we have to left to unpack as we leave Holmes at Watson in 221B by the fire. Let’s get on with it, shall we?

The final problem

The greatest flaw of Sherlock is when it gets stuck in its own heightened story telling. “The Final Problem” is the perfect example of retelling the past and not giving the audience any new information. It’s not hard to deduce. The episode does not suffer for this. Because it is not about the game at all.

Eurus’ game is well-crafted, brutal, and unforgiving. She is a master. The episode goes above and beyond to prove that over and over. Eurus wants to understand the complexity of human empathy. The only way she can do that is to cut the people open and see what makes their muscles move.

watson

The maze she crafts tests the resolve of Sherlock, Mycroft, and John. One great example of this is the use of Molly Hooper. It should be noted that Molly Hooper deserves so much better.

Using her love for Sherlock as a weapon, Molly Hooper’s life shatters with three words. Unfortunately, all of this is in service to unravel Sherlock with no resolution on her end.

As he smashes the coffin with his bare hands, John and Mycroft are there to reel him back in. They lend a hand to rebuild the walls that are falling down around him. That is until they literally fall at the doorstep of his childhood home.

The final problem is how do you deliver human connection to someone who does not know how to receive it? That desire to feel that her brothers appreciate her for more than her brain. If Eurus’ favorite person, Sherlock, could just take a moment to play her game, everything can end.

The test, it turns out, is for Sherlock to lean heavily on his capacity for emotional connection throwing logic out of the equation. He makes room for John, Mary, Molly, even Greg in his life. Can he find a way to make room for Eurus in spite of everything he just found out?

“You were always the grown up,” says Mrs. Holmes near the end of the episode. Sherlock takes the family into the next chapter of their life. One where music bridges the gap between them and the entire Holmes family can sit together without words getting in the way.

‘I’m a pirate’

The biggest twist, if you didn’t already work it out for yourself, comes when John discovers the bones of “Redbeard” in the well. They are not dog bones, but the bones of Sherlock’s best childhood friend, Victor.

But the best appearance is by far the inclusion of Mycroft’s Christmas gift — Jim Moriarty.

sherlock season 4 moriarty

Moriarty’s obsession with Holmes begins well before Eurus calls him in for a meeting. But did he succumb to being one of her agents? Probably. But Jim likely steered his own course to Sherlock. But the game… well, the game now reeks of Eurus.

Mycroft Holmes

The Holmes brothers, Mycroft and Sherlock, have the most fascinating relationship on Sherlock. “The Final Problem” highlights the complexity of their past and the trajectory of their future.

The most moving scene in the entire episode arrives when Mycroft, John and Sherlock are contemplating the reality of what may be their final moments alive. Hearing that Sherlock appreciated a talent of his, one that is not based on their familial intellect, moves him to a smile. Well before Mycroft sacrifices himself for Sherlock’s partnership with John, he gets the validation that their relationship is full of mutual appreciation.

mycroft sherlock

The minds of the Holmes siblings may be capable of great feats, but no fortress is entirely secure.

Mycroft’s home at the start of the episode is infiltrated by the combination of Holmes and Watson. Later on, his mind’s security system fails. He is a strong, put together person. After years of arranging Sherlock’s safety behind the scenes, it’s time for Sherlock to step up and do the same.

Is there room for more?

Perhaps we will all meet again at Anemoi. In the credits letters it is typical for the editors to highlight certain letters. The final sequence produces just a single word — Anemoi, the meeting place of the four winds.

While the finale ties up loose ends, recreates the scars that affect the duo the most, it does feel more like a beginning than an ending.

Sherlock may or may not return.

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