Get clean and smell good company Axe is debuting a new campaign today to encourage people to save water and have some fun.

Showerpooling is a new campaign whereby people shower together in order to save water. A video they created, below, shows just how much water could be saved (an entire Great Lake!) by showering together.

Save water together with Showerpooling from Axe. It’s not just environmentally friendly… it’s all kinds of friendly. Visit for water-saving tips and enter for a chance to win sexy swag.

This post was paid for by the sponsor.