Starz has decided that their original programming can compete with the other hot shows airing on Sunday nights.
Network CEO Chris Albrecht has told THR that they are planning on moving all of their original shows including Outlander, Ash Vs Evil Dead, and Black Sails — which currently air on Saturdays — to Sundays. The move will begin July 17 with the Starz series Power. Outlander will likely not move to Sundays until next season.
“Sundays are a prestige night and we feel our shows are definitely going to be very competitive, not just in viewership but in the attention-getting business on Sundays,” Albrecht said to THR, “So it made sense to move.”
Outlander and Starz’s other original series will be going up against tough competition, including AMC’s The Walking Dead and HBO’s Game of Thrones. Albrecht says part of the reason he wanted to move the shows was to make sure they were part of the watercooler talk on Monday mornings.
THR notes that Showtime’s original series typically get DVR’d, “growing 214 percent [in viewership] during the course of a week.” This would suggest that a lot of people aren’t sitting in front of a TV on Saturdays and want to watch the shows on a different day of the week. So, moving their programming to Sundays may not impact overall viewership numbers much.
Starz recently overtook Showtime as the second-most subscribed to cable channel. HBO still sits at number one, though all three are facing tough competition from Netflix.