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Hypable

The first two Divergent posters have been released and tease Tris and Four’s signature tattoos.

Four’s poster is particularly significant because it’s the first time we’re seeing his array of back tattoos in full. In the poster, we see Four with his faction tattoos running down his spine in a dark and badass light:

'Divergent' movie poster: Four

In the second poster we see Tris with her head craned to the right and stretching her neck so we can see her tattoo in all its glory:

'Divergent' movie poster: Tris

Both posters offer excellent looks at the characters, and we’re pleasantly surprised by how dark of a look the film is taking. Could these be a sign of the promotional material to come?

Last week Summit kicked off a campaign in which they asked fans, “What makes you different?” Readers were encouraged to submit photos of what traits, physical features, and talents make them unique. It looks like the studio will be promoting the film by telling people “What makes you different makes you dangerous,” which is an important part of the Divergent storyline. We love this promotional tactic because it reaches a worldwide audience whether or not you’re a fan of Veronica Roth’s trilogy.

Tris and Four are played by Shailene Woodley and Theo James. The film opens in theaters March 21, 2014. Watch the first Divergent trailer, which is packed with great footage.

Thanks, Yahoo! Movies.

  • Dobbythefreeelf

    The posters and of course Tris and Four look gorgeous as usual. 6 MORE MONTHS!

  • zara

    they have a very sensual quality to them, a very mature look.

    • James.

      Oh, get over it. What are you, 12?
      Teenagers love sex.

      • http://benchpressabear.tumblr.com Joan

        She didn’t even say it was a bad thing… but whichever way it was meant, they DO have a very sensual, mature quality to them.

      • zara

        lol when did I say that was a bad thing? the fact that it looks so sensual differentiates it from the other YA adaptations. next time, don’t jump to conclusions.

      • Amir Khan

        We do love sex.

  • Ananya

    I like them, but, I’m surprised by how little buzz this movie is getting. Sure, compared to the buzz for Vampire Academy and the (non-existent) buzz for Maze Runner, it seems like a lot, but it doesn’t even have half the hype that THG , Twilight and Harry Potter had before their big releases. Maybe its too early to tell?

    • http://benchpressabear.tumblr.com Joan

      I think it’s too early to really tell. I think that whatever little marketing has been put out there, it has been targeted to the book audience for the most part. Their latest I AM DIVERGENT campaign looks promising, though.

    • Jane

      Those books were much bigger phenomena than Divergent is, although Divergent is definitely bigger than VA or TMR.

      • Rich

        Because it follows the cliche YA formula. Not a good thing in my eyes.

    • Jason

      You made me realize how badly 20th Century Fox is promoting The Maze Runner. It basically has nothing.

      • zara

        didn’t fox screw up percy jackson?

      • guest

        I know! Not even a trailer!

    • Anjali

      I think its more than 6 months away from releasing!! I think I heard that the trailer for Divergent will be a part of the trailers attached to Catching Fire…so that’s a lot of people who will get to see that trailer. My only concern is that people will compare it too much to hunger games, and while I like the hunger games…I think Divergent is even better in its storyline and characters (Tris is much more relatable than Katniss). And the series isn’t even finished yet, Allegiant still has to come out! Patience young padawan! Besides, I think the cast is really good (I was initially unsure about Four but watching the trailers and seeing this has totally changed my mind), the director is awesome (see Limitless and The Illusionist), and Veronica was really involved with the film. With a strong, compelling story and more marketing, I think it should be fine.

    • ZofTheTwiHard

      I think this is just the start… with more than 6 months left, I think Summit can pick it up. I mean, they launched THG and Twilight to the moon…

    • Max Rakušček

      God, you make me very scared for TMR now! Seriously, the movie comes out before Divergent and there are no posters or trailers or anything…and the story really has such great potential.

      • Colin

        Obviously it’s technically too early to tell, but I wouldn’t let the above commenters worry you too much about The Maze Runner’s success potential. Unlike Divergent, it won’t have to do the “not like Hunger Games” damage control every other second, or struggle to make the plot sound interesting. It’s a much more unique story, and far more compelling than Divergent. It will also appeal to boys/men as much or more than it will to young girls, who are the primary (and, currently, nearly sole) target audience and fanbase for Divergent. I’m confident The Maze Runner will be a noteworthy success, even if its final gross is less than Divergent’s.

  • http://benchpressabear.tumblr.com Joan

    Holy crap. Theo’s poster is going to definitely be a bestseller.

  • mia

    WILL THE FOUR POSTER BE ON SALE??? not that I want to buy one or anything, I’m just curios.

    • Cin

      I am curious too not that I want to hang the poster in my room or anything LOL

      • anon

        a stare at it when i sleep.

      • anon

        *and stare at it when i sleep.

  • Laura Jurgensmeyer

    I don’t really like Tris’ poster, but I love Four’s!

  • Jane

    He’s not naked enough.

    • Phoenix

      I totally love it…

  • maia

    theo james is delicious, well done summit.

  • Emmy

    Not to be awkward but…..wait….is Four black? Or is that just the lighting?

    • Jane

      Haha, the lighting isn’t *that* dark.

    • http://benchpressabear.tumblr.com Joan

      As Theo himself would say: “It is my Greekness”.

    • Laila

      :D He’s not black. Just the lighting

  • Alex

    noob here but—- why does Four has so many tattoos- what do they mean?

    I do love Tris- bird tattoo. I would totally get that one.

    • Jane

      Spoiler alert!!!

      The symbols down the middle of Four’s back are the symbols of each of the five factions. The other designs running along his sides and shoulders and whatnot are because he is awesome.

      Tris’s tattoo of the three birds (ravens, to be precise) represents each of the family members (mom, dad, brother) she left behind when she chose to join Dauntless.

  • hpboy13

    The Four poster is pretty good, but the Tris poster looks like it’s for a Harlequin romance, not an action-packed YA dystopia. Not impressed.

  • Caroline

    From looking at Divergent’s promotional posters and trailer, I think that the movie and its directors are bringing a darkness to the movie that the book lacked. Because they are in Dauntless, I always believed that darkness has to be a part of their personality, and hopefully the added darkness will contribute more suspense and action to the movie. I think that the directors and writers are trying to follow as close to the book’s details as possible with the budget they were allowed, because today, movies get ripped to shreds if it isn’t closely related to the book. From looking at the pictures of the tattoos on Four and Tris, I think they are trying to recreate the characters as closely as possible to the descriptions from the book. Both of their tattoo posters look amazing and detailed. Personally, I like Shailene Woodley as Tris, and when I read the book, I imagined Tris looking something like Shailene. I hope that she does an excellent job portraying Tris’s strength and growth over the movie. I’m a little unsure about Theo James as Four. When I first looked him up, I just couldn’t imagine him being Four and even after watching the trailer many times, I’m still worried about him being cast. I think he looks a little more mature than what I pictured Four would look like in my head. However, no matter who is a part of the cast, as long as they are able to portray their characters well and the directors are able to produce a high quality movie that doesn’t stray far from the book, I will be happy with the outcome.

  • Anjali

    Wow, I’m really impressed. These are so artistic and classy…but I just gotta say DANG FOUR!! I thought he was a little to old to play the part but after watching the trailer and seeing the posters…well I don’t mind anymore! He’s honestly the perfect Four, I have to hand it to the people at Summit. Seriously can’t wait for this movie and Allegiant coming out, spread the word about these amazing books! I love the hunger games but I like I might love Divergent even more!!

  • http://xyue-mayx.deviantart.com/ Dreamer

    love them :)

  • SofiaCalista

    That back! Uh.. incoming inappropriate thoughts. I WANT TO…Shutting up now.

  • zara

    divergent is still getting a lot of backlash from the general audience,hopefully it won’t be another YA bomb. i wish it well

  • Liderc

    wow, Shailene looks smoking hot.

  • Laila

    I loved the part in the trailer when they show Four’s tattoos and now it’s a poster! Kudos to Summit, and of course, Theo James for being the perfect Four. I’ve been telling all my friends to read Divergent and as soon as they do, they love it, so I definitely think more marketing should be done to give this movie the credit it deserves.

  • ZofTheTwiHard

    Just reading the book now… I find these posters a bit weird. I thought Summit knew better than to scare off people…

  • http://www.temas-wordpress.com/ Yaira

    I never expect Four’s tattoo to be so huge… I’m I alone?

  • Alyssamz

    Thank you for my new phone background <3 yes absolutely stunning. He's perfect :)

  • sstojanoski
  • http://kaywinnnet.tumblr.com/ Sasha

    Wait, okay, I’m so confused. I’m not in this fandom and I just read about Four being whitewashed? He doesn’t look whitewashed to me. Are these fan-made?

    Shame though, because I don’t think Four could possibly be more attractive.

    • Jane

      Veronica Roth revealed on her tumblr some ways back that Four is actually supposed to be biracial. How any reader would ever be able discern that from the zero descriptions she provided for Four’s, or his parents’, appearances that would indicate that is anyone’s guess. (Insurgent describes his mother as having olive skin; if that’s where we’re supposed to figure out that his mother is African-American or mixed race, apparently Veronica doesn’t know what olive-skinned actually means.)

  • Cherry Valance

    I think that Tobias Back on this is to much tattoos, I mean in the book they said that he only had the symbols and dauntless flames on his right side. i thin there is way to many and also WTF where is tris’s shoulder tattoos?

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