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Hypable

A “real” Hunger Games: Catching Fire-endorsed fashion line is coming to stores thanks to Net-A-Porter this fall, Lionsgate and the fashion company announced this morning.

The Capitol Couture fashion line was designed by Catching Fire movie costume designer Trish Summerville and “consists of 16 ready-to-wear pieces as well as jewelry and leather goods inspired by ‘The Hunger Games: Catching Fire,’” according to a press release.

The clothing line will be exclusively available through Net-A-Porter’s website.

“I am extremely proud of the designs that we created for ‘The Hunger Games: Catching Fire’ and there’s no partner more appropriate for ‘Capitol Couture’ than the world’s most cutting-edge luxury retailer,” Summerville said in a statement. “I can’t wait to share it with the public through this exclusive partnership with Lionsgate and Net-A-Porter.”

Added Tim Palen, Lionsgate’s Chief Marketing Officer, “In the world of ‘The Hunger Games,’ one of the ways the Capitol defines itself is through fashion. When we launched Capitol Couture online (capitolcouture.pn), it took off and quickly became an out-of-world experience for both fans of the franchise and those obsessed with the future of fashion. Trish Summerville’s Capitol Couture collection for Net-A-Porter is a brilliant, elegant and chic extension of this effort.”

Prices for the fashion line weren’t unveiled, but don’t expect them to come cheap. Below is a sketch of one of the outfits provided with this morning’s announcement. It depicts a wool coat:

'Catching Fire' fashion line

The Hunger Games: Catching Fire is in theaters November 22. The first single off of the movie’s soundtrack, “Atlas” by Coldplay, will arrive this Friday, September 6.

  • GinnyWeasley002

    We’re turning into the capitol! Clothing and all! Haha… but seriously. :P

  • Wilma

    If the clothes were to truly be something as crazy as in the books, I would totally be into this. Alas, I’m assuming these will be just pretty clothes with the name Hunger Games attached to the price tags. But here’s hoping!

  • Riana-Tiana Menezes

    I wonder what Suzanne Collins has to say about this. . .

  • stargazer

    And in today’s news, society designers again fail to recognize the message behind a popular franchise…

  • emmybm15

    Ehm no offence to the designer, but just by that sketch it does not look very Capitol like. It looks, very….normal. I mean, the things Capitol wears is very…abnormal! It looks like something, anyone could wear which yes is a good marketing strategy BUT again not very Capitol! If I am honest I would not wear anything, that came out of the Capitol xD (If it was a real thing xD) But if they are pretty and affordable then I would like to buy it :)

  • Jill

    This gives me a reason to save money and lose weight, lol.

  • http://thetams.tumblr.com/ Sasha

    I’ve said it before and I’ll say it again – the way the The Hunger Games is marketed is being marketed is f***ing fantastic. Can’t wait to see this line.

  • Hawkguy

    People….this is how it starts

  • frezb

    Erm, are we all forgetting what the people of Capitol stood for in the books?!

  • Lauren Chapin

    While I have mixed emotions about this, I’m mostly excited. I love fashion and the Hunger Games.

    Also, for those saying this makes us the Capitol/anti-book: it’s sort of a “greed is the root of all evil, not money” situation. The books point out the dangers of becoming obsessed with trivial things and ignoring the real problems and even allowing said problems to become entertainment. Fashion was just a tool to illustrate that, which is also used in the books for good – Cinna!

    Sorry for the rant, just get tired of HG fans being like “fashion is evil!”

    • stargazer

      Very true. I’m just remembering the waves and waves of products that came out before the first Hunger Games movie, how there were reports that people thought how cool the games in the movie was (and didn’t get the main point of the movie), how a comedian pretended to be a news broadcaster and stopped random passers-by on the streets telling them how the Hunger Games was becoming a reality show and asking if they would watch people really kill each other (some said yes), and how there was an announcement (I believe here on Hypable, but maybe not) about how a Hunger Games-esque reality show was in the works (I imagine without the killing part). And now it seems to be starting up again, first with this line of clothing “from the Capitol.” The clothes are gorgeous and outlandish, and it will be interesting to see what this designer comes up with to sell in real life, but I hope people don’t think the Hunger Games is just about clothes and glamour.

  • GinnyWeasley002

    I wish they sold those eyelashes! Now THAT would be cool clothing lines!

    • ZofTheTwiHard

      They do in Czech Republic, for example. I love them as well!

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