The Hunger Games: Catching Fire has teamed up with Subway for the film’s November release and promises “promotional assets” for in store, online, and more.
In a press release, Lionsgate and Subway promise a line of products “with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. Subway customers can also pose with their favorite character’s standees in the restaurants and are invited to share photos on social media for additional chances to win.”
Details about the “special product line” have not been shared yet, but we hope there are food related tie-ins. Peeta’s bread is one aspect of the book/film series that could easily fit in a Subway store. We would love to be able to order a foot-long meatball sub on Peeta… bread. With cheese. Yes, toasted.
“There’s nothing hotter than ‘The Hunger Games’ franchise,” said Michelle Cordial, Director of Marketing Development for Subway restaurants. “Being able to deliver exclusive ‘Catching Fire’ experiences to our Subway fans is something that Hunger Games enthusiasts can’t find anywhere else.”
“With Subway joining as a promotional partner for ‘The Hunger Games: Catching Fire,’ Lionsgate has found new ways to reach a larger audience of fans of the film franchise,” said Paula Kupfer, Vice President of Promotions and Consumer Products for Lionsgate.
“Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with SUBWAY to support Feeding America and help provide to those in need.”
The promotional campaign will also support Feeding America which runs 200 food banks in the United States.
Earlier this year we learned that Catching Fire teamed up with Covergirl for a line of forthcoming make-up products.
Catching Fire opens in theaters November 22. We expect the Subway campaign will begin in mid October at the earliest.