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Avatar director James Cameron, who credits himself with the resurgence in 3D filmmaking over the past few years, says Hollywood isn’t using 3D to its full potential.

Speaking at an event abroad over the weekend, Cameron was asked about where 3D stands in the film industry today. He responded by pointing out that there’s a big difference between shooting in 3D and converting 2D to 3D which is one of the biggest problems with how it’s used. “After Avatar changed everything, good and bad movies, everything had to be in 3D,” he said.

Cameron continued by noting that studios are pressuring directors into shooting 3D whether or not the director is comfortable with using the format. “Managers no longer have control and I think the 3D should be controlled by the director, not studios,” he said. “I know that we have opened the doors to 3D, but there must be quality.”

He wrapped his remarks on 3D by pointing out that recent summer blockbusters did not need to use the format. “Man of Steel and Iron Man and all of those movies should not necessarily be in 3D. If you spend $150 million on visual effects, the film is already going to be spectacular.”

Cameron is reportedly working on a sequel and three-quel to his wildly successful Avatar which holds the box office record for highest earner ever. Release dates have not been set, and Cameron has had no problem admitting he’s taking his time with the project after developing the first story for twenty years.

Thanks, Laverdad.com.

  • Lucas Mass

    So Titanic needed to be rereleased in 3D?

    • Me

      That is kinda ironic, but Titanic DID look fantastic.

      • Antara Chowdhury

        Yeah, I thought it was unnecessary at first, but since I love Titanic I went to go see it in 3D and it was AMAZING. It really did add a lot to the visuals.

        • Lucas Mass

          I also went and saw it in 3D and while I find the movie incredibly overrated, it was an enjoyable watch and the 3D was really okay

    • Liderc

      lol, didn’t even think of that. Maybe he didn’t have control over whether it was re-released or not. But you’re right, that’s a bit ironic.

      • Lucas Mass

        No he was the one who pushed it and was there every day making sure every frame was looking good in 3D so basically he’s contradicting himself completely

  • dillonmays

    Wow. Arrogant much. lol. While I do see his point, he’s giving himself far too much credit since 3D has been coming back in the early 2000′s.

  • Me

    I agree with him though you can tell that he’s still on his pedestal.

  • Morgan

    This is the man that used to say 3D is the future and everything should be in 3D.

  • jozefd14

    Money always talks… That’s why Hollywood is not using 3D well enough

  • http://www.youtube.com/mapthestars Mapthestars

    “If you spend $150 million on visual effects, the film is already going to be spectacular.” – I think Cameron should take his own advice.

  • Roxanne

    “After Avatar changed everything”

    Seriously James Cameron. You really need to get over yourself.

    But I do agree on the point that not everything needs to be in 3D. I actually purposely avoid seeing things in 3D. I much prefer 2D.

  • http://blackrapture.tumblr.com/ thegoodshipdestiel

    Let me tell you what I need: less of this asshole.

  • Bridget

    It took him 20 years to develop the story of Avatar? Oh dear… That was such a horrendous story and plot. Oh dear.

  • ConnorF42

    Neither did Avatar.

  • Nick D.

    People seem to have very short memories…

    Before Avatar, 3D was practically dead. Children´s movies, IMAX documentaries, and some carnival attractions were the only 3D movies left. Everyone was laughing their asses off when Cameron announced the big return of 3D, and Avatar was made out to be a box office desaster. Even when it became obvious that it was going to dethrown Titanic, people would still call it names.

    Now it stands as the most successful movie of all times, and the story is still as relevant as anything else that would remind Americans who so much love to point the finger how their ancestors killed off the native population of an entire continent, and how their behaviour towards those peoples is still a shame in God´s very own country. I strongly believe that Avatar is Cameron´s most important movie, dramatically.

    And the 3D? Have you really forgotten about Clash of the Titans? It´s because of Avatar that studios want every movie to be 3D these days, whether it´s a good or bad conversion (preferred), or filmed that way (unpreferred because it costs more). Cameron is telling the truth, guys, whether you like it or not. Titanic was really improved over the careful conversion, and the 3D added to the “spectacle” and made especially those mass hysteria scenes painfully realistic and terrifying.

    As for being a bit overconfident, well, he DID make the most successful movies of all time, in a row, spawned one of the greatest franchises ever and made the best sequel to an existing movie ever. What more do you want from a director?

    Beside that, Ihe´s incredibly busy furthering mankind´s scientific progress, showing his submarine to loads of kids and speaking to them about science and how important is it, brainstorming over how we could mine asteroids instead of Earth, and more.

    Yeah, the guy has an ego bigger than the sun, but honestly, who exactly has earned it more?

    • Cody Knotts

      It was highly successful..but you MUST adjust for inflation in those numbers and that makes it a great film, not the most successful. Regardless your points are well taken and correct.

    • Liderc

      You made a fair argument, despite the fact that 3D conversions are normally very poorly done. But just to point out a flaw – just because his films have made a lot of money doesn’t mean they’re “the most successful.” Financially yes, but critically not well received. Avatar loses nearly all of its appeal once it’s rewatched. I’d say Titanic is actually a much better film than Avatar and Cameron’s Terminator film was much more revolutionary for its time.

      It’s great for movies to be hugely successful financially, but I’d rather a movie be incredible and do medicore at the box office than have a film with a poor story make nearly 3 billion dollars. It sets a bad precedent for Hollywood, they’re much more unlikely to fund higher quality movies with great stories because they aren’t just loads of CGI and flash that bring in the masses.

      Sometimes there’s more important things than a film making loads of money and Cameron is definitely pushing this fact by making three more Avatar sequels. I’d much rather see him creating something new, he’s clearly talented and capable but he’s focusing on only one world? He’s not getting any younger, why waste 10+ years on one world.

      It’s why I wish Peter Jackson had focused on something else than The Hobbit, you can clearly see that he’s not as passionate about the films and they’re all about the spectacle. If he hadn’t gotten stuck doing the trilogy he could have directed 5 or 6 different films, which would have given us the chance of something original, which I think is much more important overall.

  • Jeff Dodge

    “Man of Steel and Iron Man and all of those movies should not necessarily be in 3D. If you spend $150 million on visual effects, the film is already going to be spectacular.” — Shouldn’t he listen to his own words on this–Avatar I’m sure cost a whole lot in visual effects, so then according to his own statement, Avatar shouldn’t have been in 3D.

    BTW–Avatar is not that good of a movie–if you take away the 3D and just focus on the movie as a movie, the storyline is just not that good.

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