Harry Potter who? A new study has found that millennials are looking up to Katniss today more than Harry – but it’s not just because of the upcoming movie.
MTV’s annual generational study, in which the interests of 14 – 17 year olds are studied (these teens are about to head into MTV’s coveted 18 – 24 year old demographic) found that Katniss is looked up to more than Harry Potter once was because of real world issues facing many people in today’s society.
Specifically, kids relate to Katniss because of real world “economic turmoil, global political strife, and natural disasters,” just like the heroine faces in The Hunger Games trilogy by Suzanne Collins.
The first Catching Fire trailer emphasizes similar motives and goes so far as to replicate a photograph taken during the Egyptian revolution – see it on our Facebook page.
While the real world issues are certainly a factor, we’re sure that Katniss being more in the public eye over the past year has helped turn her into the 2013 mascot of millennials.
The boy wizard’s caretakers are aware of dwindling interest in J.K. Rowling’s series despite new generations of readers entering the age where they can read the books. In an effort to refresh Harry Potter’s brand in the United States, this August Scholastic will unveil new covers for each of the Harry Potter books in paperback.
See the new Sorcerer’s Stone and Chamber of Secrets covers. The new covers are illustrated by Kazu Kibuishi.
The Hunger Games: Catching Fire opens in theaters this November, and Mockingjay parts one and two open in November 2014 and 2015 respectively. Expect Katniss to be the leader of the millennials for quite some time.
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