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Hypable

The Hunger Games: Catching Fire and Covergirl have announced a “first-of-its-kind” creative partnership today in which a Capitol Collection beauty product line will debut.

The Capitol Collection will feature Covergirl products which were used on set to create the looks of the Capitol residents. Said products will be announced at a later date.

“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired Covergirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at Covergirl were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”

“We are excited to announce Covergirl as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like Covergirl to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”

Fans may remember that Lionsgate teamed up with a different company for a Capitol nail polish line to promote the first film’s fashion. The campaign was warmly received.

  • http://twitter.com/Red_Fiasco Cris

    I don’t think they understand what the Capitol is meant to be satirizing…. xD

    • http://www.facebook.com/profile.php?id=1683360003 Paige Barton

      my thoughts exactly!

  • http://dft.ba/-alex-ander Alex Ander

    I know that people are allowed to have fun and be fans of things, but the Hunger Games’ clever and potentially meaningful marketing strategy, appealing to us as Capitol citizens, is starting to lose track of itself.
    I don’t mean to be offensive, but in a lot of ways the Hunger Games fandom has become EXACTLY what the books were criticizing… It isn’t just coincidence that Capitol members started wearing the Mockingjay pin as a fad. Unfortunately, a large part of the “fandom” improves the books simply by showing them to be almost entirely true.

    • GinnyWeasley002

      Couldn’t have said it better.

    • Hellen

      Amen to that.

  • http://www.facebook.com/profile.php?id=1045615098 Riana-Tiana Menezes

    Haha . . .hahaha. . . .HAHAHAHAHAHAHAHAHA
    And this is why I love Suzanne Collins!

  • OhBells

    “The exquisite beauty and style in the world of the Capitol is a focal point of this film.”. Uhhh… what?

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