Until now, it’s easy to argue that a Super Bowl commercial has never been written by five tweets.
For the Lincoln MKZ, messages were collected by Jimmy Fallon and then put into a commercial starring RevRun, Wil Wheaton, and Emmitt Smith.
In Lincoln’s #SteerTheScript campaign, five tweets, a few alpacas, and the new MKZ reimagined the way a commercial could be written.
Find out what’s next at SteerTheScript.com.
Note: This post was sponsored by the advertiser.
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