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Hypable

In August, NBC’s Salt Lake affiliate refused to air the new sitcom The New Normal, Ryan Murphy’s latest comedy. Now, the group One Million Moms is putting pressure on the show’s sponsers in an attempt to get it off of the air, as “the show mocks anyone who disagrees with their sinful lifestyle choice.” With such opposition for its first season, what are The New Normal‘s chances of success?

The New Normal is about redefining what makes up a stereotypical family, and demonstrates that through the show’s focus on a gay couple trying to have a baby. The idea is clearly controversial for some viewers, especially considering the fact that gay and lesbian couples can’t marry in some states.

The TV station in Utah, KSL–TV, decided against airing the show this season and told press that, “For our brand, this program feels inappropriate on several dimensions, especially during family viewing time.” This statement seems intentionally vague, attempting to move the focus away from the more obvious reason – it’s about two gay men.

Andrew Rannells, who plays Bryan Collins, remarked on the news. “What is hurtful…that even today in 2012, just the fact that it was about a gay couple starting a family was enough to start a boycott – that was disappointing.”

In their weekly missive statement, One Million Moms said ”the majority of the sponsors [they] previously contacted did not appear on this past week’s episode of ‘The New Normal.’” However, no sponser has come out and official stated that it will no longer be advertising during New Normal‘s time slot.

In fact, the group will be disappointed this week, as NBC has given The New Normal the go ahead for a full season, along with Go On and Revolution, as reported earlier on Hypable. The President of NBC Entertainment, Jennifer Salke, talked about their new shows, stating that they are “very proud of [their] new comedy block of Go On and The New Normal,” and went further to compliment Ryan Murphy and Ali Adler, the show’s creators, commending them for having “created a truly unique family in The New Normal that is reflective of the changing dynamics of the world we live in.” 

If there is already so much negativity surrounding a show that has only been on the air for two weeks, can it hope to last? According to Entertainment Weekly, The New Normal dropped in ratings from its premiere episode, although Go On, another new NBC comedy, has remained strong. Whether or not the drop in ratings is from bad publicity and its pro-gay attitude or because of its actual content is up for the audience to decide.

What do you think of the controversy surrounding The New Normal? What’s your thoughts on KSL-TV and One Million Moms? Discuss in the comments.

  • Gary65

    Oh please. These “1 million” moms were bitching about Ellen DeGeneres being the spokesperson for JC Penney. they were pressuring people to boycott and that didn’t do anything. She’s still spokesperson and JCP have actually seen business increase. This is all a big deal over nothing.

  • LilyLuna

    Funny, their boycott makes me want to start watching the show just to boycott their boycott. Xp
    In all seriousness though, this type of sensorship is absolutely ridiculous. This is a television show, no one’s forcing you to watch it, but what gives you the right to force others not to? They believe that in hiding the truth (that gay couples can raise loving, healthy families) it’ll be easier to spread their hate, because the ignorant are going to believe whatever they tell them when they silence the other side of the story. And how wrong is that in 2012, in a country of free speech?

  • Stinekey

    Okay, but think about it for a second. This is Utah. Even if they aired the show during or after “family viewing time,” they probably wouldn’t get as many viewers. Their audience demographic probably includes mostly Mormon families, and they probably aren’t interested in a show that sends the message that a gay couple is the new normal family. One Million Moms is definitely off base in trying to get the show cancelled, but if KSL-TV is responding to their demographic, I don’t see how that’s really a problem. It’s about ratings and viewers, and KSL-TV won’t get them with this show.

  • http://www.facebook.com/profile.php?id=567353755 Erica Jane Ostergar

    I live in Utah and am very upset I can’t watch this on TV; there are lots of people here who are. I think it’s a wonderful show.

    It’s especially frustrating that this happened just before banned books week because Utah is so open-minded when it comes to books. There a hundreds of copies of 50 Shades of Grey in my local library system, so why on earth can we not watch The New Normal?

  • Greg

    One Million Moms is a complete joke. They are against any progression of society. They are a modern KKK against LGBT couples and are doing more harm than good. They are simple minded bigots who are trying to impose their personal beliefs on others which makes them fascists.

    They claim that, “the show mocks anyone who disagrees with their sinful lifestyle choice.” Well then, should Tosh.O be cancelled because it crudely mocks people who have made embarrassing moments on camera? Should Dexter be cancelled because it idealistically portrays a serial killer? Should The Borgias be cancelled since it depicts the Catholic faith in a manor that emphasizes the sex, backstabbing, and evil of the church? The list goes on and on…..

    These so called “concerned mothers” are being flat out hypocrites and morons if they think it is the Christian thing to do to boycott a show that promotes LGBT lifestyles and not shows that depict actions/themes that are also deemed not very “Christian”. The group needs to get over themselves and get their heads out of their asses.

  • http://twitter.com/BrandiTiana Brandi Delhagen

    I absolutely love this show! It is hilarious and the writing is witty and exquisite. If any of you haven’t seen it yet I strongly suggest you do. Especially for you Glee lovers!

  • http://twitter.com/akacj7 Caroline J.

    privileged people problems. Will & Grace went through the same kind of backlash and they went on for some 8 seasons. if it’s a good show people will watch it. if it’s not, people won’t. any other argument against it is irrelevant.

  • Matt

    I’d like to boycott the show because it is so ridiculously preachy and stereotyped… I’m gay and I HATED it. Bring back Will & Grace!

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