While many people may be purchasing the iPhone 5 for the simple fact of showing it off, there are several people left in the world who are purchasing it for a different reason: it just works.
Before I go on, I want to give full disclosure about the Apple products I own. Take a big breath, John. Ready? iPhone 4S (soon to be 5), iPad (first generation), MacBook Pro, iPod nano (third generation) and most recently, Apple TV. Yes, I’m an Apple fanboy. But there’s a reason for it beyond “it’s cool.”
In 2005 when my Gateway computer crashed and burned itself up via its power adapter at the same time, I was left helpless and deflated about what I would do to replace it. I was in the middle of my second semester of college and I desperately needed just something. Desperate for a computer of some sort, I saw a flyer at my university of someone selling their Apple iBook G4 (for you young’ens, before the iBook store an iBook was the predecessor to the MacBook). Low and behold, seven years later I’m on my third Mac and haven’t had a single solitary issue with any of them. They’ve just worked!
So, in 2007, two years into my overwhelming joy of not having to send my computer back to Gateway three times a year for a replacement hard drive, motherboard or AC adapter, the iPhone was announced and my interest piqued. I purchased the first iPhone in 2007, saw how it “talked” to my Mac and turned using a smart phone into a productive, everyday tool, and I never looked back!
Each year since, I have upgraded to the newest model iPhone only because they have always had vast improvements over the other (though that argument seems to be less solid in recent years, admittedly). And each year, I’m happier with the way my phone works than ever before.
So isn’t that enough? Can’t I just be happy with my Apple products and be a loyal fan because…they just work? I bought the new iPhone based on my previous experiences with them – not because I need every Apple product that comes out (we all know someone like that). Arguing about the price of iPhones and why someone should or shouldn’t get one has almost become as much of a conversation with people as the latest features – even with the option to get one for free through all U.S. carriers.
At the end of the day my Apple purchases are based on experience. I’ve switched from Windows to a Mac out of desperation with huge success and have switched from previous models of smart phones to iPhone with even bigger success. And until Apple’s software gets buggy or freezes (Blackberry Storm anyone?), or the iPhone turns into a Zach Morris phone again, I have come to realize that my loyalty to the iPhone has nothing to do with flaunting a shiny Apple logo (which I cover up with a case anyway), it has to do with the simple concept that any electronic consumer wants: it just works.
Did you buy the new iPhone 5 this week? Are you a long-time iPhone user? Leave your thoughts in the comments below!
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