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Get clean and smell good company Axe is debuting a new campaign today to encourage people to save water and have some fun.

Showerpooling is a new campaign whereby people shower together in order to save water. A video they created, below, shows just how much water could be saved (an entire Great Lake!) by showering together.

Save water together with Showerpooling from Axe. It’s not just environmentally friendly… it’s all kinds of friendly. Visit Facebook.com/Axe for water-saving tips and enter for a chance to win sexy swag.

This post was paid for by the sponsor.

  • Me

    AD Alert!

  • http://www.facebook.com/iDomi Domi Ed

    I’m single, I shower alone. Thanks for reminding me…
    But I’ll keep our water supply in mind. Thanks Axe.

  • Kate

    Ugh. I hate Axe. Nothing is worse than stepping into the Axe cloud a guy leaves behind and breathing becomes impossible.

  • http://twitter.com/w_lowry Will Lowry

    Yawn… :/

  • Marc

    Is this where Hypable is going? Next you’ll be seeing commercials before you can read the post…Sorry for negativity but it doesn’t feel right.

  • Jessica

    Hypable already has a fair amount of ads… Is this a sign that they’re struggling to stay financially viable?

  • http://www.facebook.com/usmanawesome Usman Awesòme Aslam

    This is Marketing 2.0 at its worst.

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