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Hypable

Warner Bros. has delayed the release date of Baz Luhrmann’s The Great Gatsby until the summer of 2013.

The Great Gatsby was originally planned to hit theaters December 25, but it was facing some serious competition in the Christmas release schedule. Warner Bros. blinked first as the likes of Quentin Tarantino’s Django Unchained, Seth Rogen’s The Guilt Trip, Kathryn Bigelow’s Zero Dark Thirty, Tom Cruise’s Jack Reacher, and Judd Apatow’s This Is 40 are all scheduled to open within a week of each other during that time. Also, we can’t forget about The Hobbit and Les Miserables, which are both slated for December releases.

Quite honestly, it would be surprising if another film doesn’t get shifted before December roles around, but as of yet The Great Gatsby is the only film to suffer from the over-crowded release slate.

Baz Luhrmann’s vision of the F. Scott Fitzgerald classic stars Leonardo Dicaprio, Carey Mulligan, and Tobey Maguire, to name a few. Warner Bros. president of distribution Dan Fellman had this to say:

We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible.

The exact release date has not yet been revealed, and we’ll be sure to bring that to you when it is announced. What do you think of this decision?

  • Kyle

    No! This can’t be happening! I was so excited for this film!

  • http://www.eigakanthemovietheater.blogspot.com Jenny Leigh

    What?/ This is the most disappointing news ever. This movie was in my top 5 movies to look forward to 2012!!!!!!

  • Mrwilliams0710

    FUCK FUCK FUCK!!!!!!!!! :(

  • Jason

    I’m disappointed and relieved. That means that Django Unchained doesn’t have to share a release date, and Academy voters won’t be split between Leo and Leo. 

    • http://www.eigakanthemovietheater.blogspot.com Jenny Leigh

      I thought it was funny that he had 2 movies coming out on Christmas. Now I am forever sad this will never happen.

  • Kristen Kranz

    While I’m not surprised, I am concerned about how its summer box office prospects look… I’m not entirely sure what the Summer 13 slate looks like (besides maybe Star Trek 2?), but a movie like this might not do as well in the summer as it would in the fall. Here’s hoping it’s Oscar chances aren’t hurt either! (crosses fingers).

  • daisyduck

    Poor decision I think. It’s not exactly aiming at the same market as the other films listed, is it? It would have been a good alternative  for people. It doesn’t really strike me as a summer film… although maybe people who aren’t interested in the formulaic blockbusters will be happy to have another option?

  • Tessa

    That’s a really far push back date for such a stupid reason. i mean in reality, this, Les Mis and The Hobbit are really the big ones of the winter realease time. Django Unchained has people excited but it wont get a turn up like those three do so I can’t see why they thought it necessary to push Gatsby back and not one of the other movies WB has coming out that doesn’t have a big audience anticipating it’s release

    • Guest

       I totally disagree that Django Unchained won’t have a big turn out. Yes, there’s a shit ton of Tolkien fans looking for the Hobbit but Tarantino has a ton of fans too. I think it makes sense, if you’re like me, you’re gonna want to see the Hobbit a dozen times but its unrealistic to expect everyone to be able to afford time and money to see a movie every week of December. I agree that Les Mis, and Hobbit are probably the most anticipated, but I didn’t consider Gatsby on par with the Hobbit or anything….

      • KC

         I totally agree with Guest here, I was looking at the movie releases for December the other night and was annoyed that almost every week there was a new movie I wanted to see! It’s kinda hard to save some extra money for movies when your buying Christmas presents, I’ll have to ask for gift certificates for the movie theaters!

        Still looking forward to this movie tho! I think there will still be a lot of fans going out to see it no matter when its released.

    • http://www.eigakanthemovietheater.blogspot.com Jenny Leigh

      I agree!!! This was definitely in the top 3, and it’s not like those others won’t have people come, but Great Gatsby has literature and Baz backing it! I know the other movies have followings, but I would say these three have the most.

  • Joshua Redwine

    Why does every film have to hit theaters in December or July? Why not a Spring release date? I genuinely do understand the politics of movie releases, I’m just constantly baffled by the way the industry crowds itself around certain dates. The sense of competition means a lot of people lose out in the end, unable to afford so many trips to the movies in the same month. 

    • http://www.eigakanthemovietheater.blogspot.com Jenny Leigh

      Because everyone is out of school and holiday-ing, so it’s the biggest money-making time!

    • Skimble

      I literally saw 2 movies between January and May and then saw about 7 in June and July. Why?! It does make some sense strategically, but it is a bit extreme. I have had to skip movies I’d like to see this summer purely because I have to narrow it down somehow.

    • http://www.facebook.com/heather.smith07 Heather Smith

      Summer means money (because of summer holidays), and December means Christmas/Awards Season. January-March are just not good times to release a movie as either, they won’t make too much money since kids are in school, and won’t make awards season (generally) cause it’ll be the first of many films to be released, and you’ll be forgotten. 

      Unfortunate, but that’s the way it works..

  • andy

    Noooooooooooooooooooo! That’s all.

  • http://www.facebook.com/profile.php?id=1229430522 Kiara Rubin

    Yeah I get the push back, but to SUMMER. That doesnt make sense

    • http://www.eigakanthemovietheater.blogspot.com Jenny Leigh

      Like December, it’s the biggest money-making time. I get why Summer, I’m just sad it’s getting pushed back. I would have much rather liked Django, The Guilt Trip, or Zero Dark Thirty pushed.

  • http://twitter.com/mwdickens2013 Mary Warren Dickens

    Can’t they just push it back to March or April? I think there’s something they’re not telling us. I’m thinking something’s not ready.

  • http://www.korracast.com/ Fravit

    I understand that crowded release schedule, but this just doesn’t seem like a movie that will stand out during the summer. It’s also opting out of this year’s Oscar race by doing this. It also means I have to wait another 6 months to see it. So I am disappointed. Hopefully it’ll still do well when it does eventually come out, it looks fantastic and I want it to succeed.

    • http://www.facebook.com/heather.smith07 Heather Smith

      Totally agree. Could’ve been a good contender for Oscar season this year and delaying to summer is a bit more risky. And it could be crowded by summer blockbusters and be drowned out. Guess we’ll have to wait :(

  • Bech7Raven

    Nooooooo………! I was so looking forward to this movie. I agree with the other comments saying it’s odd it’s pushed back all the way to summer. It makes no sense.

  • http://twitter.com/Factuality Factuality

    Sigh.

    Also, *’rolls around.’

  • http://twitter.com/emilyecstasyTM Emily Bryan

    Well dang I was excited to see it! :[ now we have to wait another year.

  • mike

    how come everytime theres a Batman movie WBJUST RANDOMLY decides to delay a movie?

  • Dani

    very disappointed. i don’t know why, but this just seemed like a “christmas time” movie. also, leo could have been a contender in the best actor oscar race 

  • http://www.facebook.com/profile.php?id=1534802836 Kaley Eidson

    Not surprised that it got pushed back.However  WB already has a tent pole movie for next summer, so I’m surprised to see it pushed all the way back

  • http://twitter.com/teal_sunset Joshua Stapel

    It takes place in the summer, so I think it’s a good move and they can do a new trailer to emphasize it:
    “The thing to do is to forget about the heat,” said Tom impatiently. “You make it ten times worse by crabbing about it.”

  • http://twitter.com/FailGloriously Katherine Trenaman

    Damn, it was going to come out this summer in Australia.  Now it’ll be in winter :( at least you Americans get it in summer.  Rather fitting, considering the setting.

  • Julie L

    I do find it kind of strange they pushed it back to summer since summer seems to be the time of big blockbusters and while I am sure this movie will make a lot of money, it isn’t exactly a big superhero movie that typically does well. I think they are foregoing serious recognition by critics in exchange for making more money. I think a January release would have been much smarter, but no doubt this movie will be successful. The big question is how successful?

  • http://www.facebook.com/people/Rachel-Whelen/514317641 Rachel Whelen

    NOOOOOO! Move the other ones, not Hobbit but the other ones.

  • WhatTheGrace

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!! I was so looking forward to seeing this. I hate when they do this – it’s always about money! jheeze!

  • iTuneUOut

    Don’t tell my English teacher. He fan-girled over this film all freaking year and this will just break his heart. 

  • guest

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

  • http://twitter.com/NatashaPeartree Natasha Pereira

    i hate to wait longer for it, im really looking forward to it… but, it makes sense to move the release because i dont think TGG would fair well against all those other films mentioned. That’s some tough competition!

  • Katie

    There are a couple possible reasons why the studio made this decision.

    1. They hope to make a big Oscar push with it, but they don’t want to compete with Les Mis. They’d rather wait to let hype build, tweak the movie, and maybe have a world premiere in Cannes before releasing it in the summer. That way, they don’t get overshadowed by Les Mis at Christmas and don’t have to compete against them in the awards season.
    2. The studio’s movie slate is full for the holiday season and want to push this awards-contender back to the next year’s Oscar cycle so they can allocate more funds toward promoting it than what they currently have available. Like I said before: a summer release could mean a premiere at Cannes, and hitting the festival circuit of Venice, Toronto, etc.
    or….
    3. Baz screened an early cut of the movie for producers and they realized it wasn’t the great film they wanted it to be. So, remove it from this awards season so they can actively campaign for different WB movies, and put it in the summer – a season with high movie attendance, and a 3-D film in the summer will certainly yield good numbers for fans of Leonardo DiCaprio and/or the novel. So, no Oscar push, but they still wanna make money off of it…which is why they’d release in the summer, and not dump it in February/March.

  • OhBells

    I don’t see why everyone is so upset. It’s not like it’s never going to be released, it’s just going to be released a little later. No big deal.

  • Meg

    I honestly think it’s a money issue. A summer release means that there will be less competition (especially in terms of Oscar-bait movies), and summer movies tend to make more money than holiday movies, anyway.

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