The Dark Knight Rises movie theater display allows movie goers to record video messages as Batman, Bane, and Catwoman. It does this by superimposing a mask on the user and then allowing them to send the video out to any of the many social media networks. Take a look at the theater setup below.
Hypable has already teamed up with Fandango for a contest to give away a pair of tickets to see the film, so be sure to enter. The Dark Knight also had some amazing viral marketing campaigns such as this, so we’re sure to see more creative events for the Dark Knight Rises, leading up to its July 20 release.
Thanks to CBM for the tip.