Perhaps looking to jump onto the next big book-turned-film very early, Entertainment Weekly‘s latest issue (on newsstands tomorrow) is a duel, featuring one cover with an established franchise and one with a newcomer.

One version of the March 30th edition features The Hunger Games’ Katniss, while the other features Fifty Shades of Grey – a book recently optioned by Universal and Focus Features.

It’s interesting that an entertainment magazine would decide to feature this project so early. Are they hoping to get on the bandwagon well in advance?

Fifty Shades of Grey was originally released as Twilight fanfic.