It was announced today that Will Smith – father of music prodigies Willow and Jaden Smith – will be hosting this year’s Kids’ Choice Awards to air on Nickelodeon.

Deadline reports that the event will premiere on Nickelodeon on March 31st at 8 PM ET/PT from Southern California.

We presume that Smith’s children will be present as they’re the exact target audience.

Do you still watch these awards? Nominations have not yet opened but you can learn more on the official website.